Chief Marketing Officer

USA Chief Marketing Officer

The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay's USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay's headquarters in Atlanta, Georgia. Key Relationships Reports to : USA Chief Revenue Officer Dotted line to EVP Corporate Development Direct Reports : EVP Product Marketing Chief Creative Officer EVP Demand Generation Chief Digital Officer Other Key Relationships : Senior Executive Team Revenue Operations Team Line of Business Teams

Key Responsibilities : The CMO will have two main areas of responsibility. First, the CMO will lead all marketing activities for our Vehicle Payments, Payables, and Workforce Lodging lines of business based in the US, and second, the CMO will lead corporate strategic marketing initiatives and business development opportunities. For the US lines of business, the CMO will lead 4 functional areas :

Product Marketing

• Market research research to understand customer needs (voice of the customer), market trends, and competitive product offerings. Incorporate findings into marketing strategy
• Product positioning define how the USA products should be best positioned
• Pricing work with the LOB teams to determine the appropriate pricing for each of the core products (i.e., cost-plus, value-based) to maximize revenue and profitability
• Programs / Campaigns develop and execute marketing campaigns to drive awareness and generate qualified leads

Creative / Brand

Demand Generation

Digital and Website

Responsibilities In addition, the USA CMO will lead corporate-wide strategic marketing projects for new, big partnerships. The main responsibilities in this aspect of the role will be to :

Candidate Profile The successful candidate will be an accomplished marketing leader who has progressively held more senior roles within the marketing discipline. A creative, innovative go-to-market strategist with great organizational and prioritization skills will thrive in this important role. Ideal Experience Background

Ideal Experience Background

Skills

Critical Leadership Capabilities Relationship Skilled

Strategic Thinking

Leading People

Other Personal Characteristics

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