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Vans : Manager, Wholesale Marketing

Vans : Manager, Wholesale Marketing

VansCosta Mesa, CA, US
18 days ago
Job type
  • Full-time
Job description

Wholesale Marketing Manager

As part of the Wholesale Marketing team, this role is responsible for developing and executing account-specific marketing programs across independent accounts, with a strong focus on the Action Sports channel. You will collaborate cross-functionally to align product priorities with marketing support across key go-to-market (GTM) touchpoints. Your passion for collaboration and a consumer-first mindset will play a key role in bringing our brand stories to life in the marketplace in a way that resonates authentically with local communities.

Join the Vans Family

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars : action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We have HEART also referred to as the "Van Doren Spirit". We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most "Off the Wall" thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do :

  • Utilize Wholesale Marketing as a strategic extension of brand initiatives to support consumer acquisition, deepen engagement, and drive sell-through across key accounts.
  • You will help translate regional brand strategies into account-specific marketing plans that resonate with target consumers and contribute to business growth across all channels, including Canada.
  • Collaborate cross-functionally with Merchandising, Sales, and Brand Management teams throughout seasonal Go-To-Market (GTM) milestones.
  • Assist in managing account-specific budgets to support the planning, execution, and analysis of marketing strategies.

How you will do it :

  • Build and maintain strong relationships with Wholesale accounts and internal teams across functions.
  • Execute marketing plans with a consumer-first mindset, staying informed on cultural trends, market dynamics, and account-specific consumer profiles, while respecting budget parameters.
  • Bring creative thinking and proactive problem-solving to a fast-paced and evolving marketplace.

    • What success looks like :

  • Wholesale marketing initiatives are effectively leveraged to support regional brand strategy, resulting in increased consumer acquisition and improved sell-through across key accounts.
  • Marketing plans are executed with precision, staying within budget while remaining culturally relevant and consumer-first.
  • Trusted relationships are established with Wholesale accounts, leading to increased visibility and impact of Vans marketing initiatives in the marketplace.

    • Free To Be, Inclusion & Diversity

    As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

    Skills for Success

    Years of Related Professional Experience : 3-5 years

    Educational Position Requirements :

    A formal education and subsequent undergraduate / graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

    What we expect you already know :

  • Ability to work in an open environment with cross-functional partners
  • Deep understanding of the Action Sports wholesale environment and ecosystem
  • Comprehensive understanding of traditional and digital marketing channels, inclusive of influencer, social media, paid media, in-store and experiential.
  • Self-motivated and have a burning curiosity to innovate, learn and grow.
  • Strong communicator who is comfortable presenting regularly.
  • Must be a detail-oriented team player. Your ability to project-manage, act tactically and problem solve are essential to this role.

    • What we will teach you :

  • Ability to translate broad, consumer-first brand strategies into actionable wholesale marketing plans that fuel local Action Sports culture, drive consumer acquisition and engagement, and maximize sell-through.
  • Learn how to navigate and collaborate with cross-functional teams including Merchandising, Sales, and Brand Marketing to support seasonal GTM milestones.
  • Understand the fundamentals of account-specific budget management and how to measure and analyze marketing performance to inform future strategies.
  • VF Guiding Principles : Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

    • What's in it For You

    We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to MyVFBenefits.com and click on "Looking to Join VF?" to learn more.

    Our Parent Company, VF Corporation

    VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose : We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

    We just have one question. Are you in?

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    Wholesale Manager • Costa Mesa, CA, US