Senior Analyst Content Marketing SEO GEO

Senior Analyst Content Marketing SEO GEO

The Senior Analyst Content Marketing and SEO / GEO is responsible for developing and managing JetBlue's content marketing strategy with a focus on organic growth and visibility across traditional search (SEO) and emerging generative AI engine optimization (GEO). This role plays a central part in enabling JetBlue's digital marketing team to deliver scalable, discoverable, and high-performing content across channels.

The Senior Analyst reports into the Manager, E-Commerce Marketing and owns the SEO / GEO roadmap, content architecture and taxonomy design, and optimization of content for both search engines and generative AI platforms. They also support campaign planning, content journey design, and technical content improvements across JetBlue's digital experience.

The ideal candidate is a content-savvy, insights-driven strategist with a deep understanding of how content, structure, and search behavior intersect. They collaborate closely with stakeholder teams across Product, Design, Marketing, Loyalty, IT, and Engineering, and are equally comfortable leading initiatives or working independently. They thrive in a fast-paced, agile environment and embody the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.

Essential Responsibilities :

• Own and evolve JetBlue's SEO and GEO content strategy for landing pages, category pages, and AI-surfaced content
• Leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO) for keyword clustering, content ideation, and AI-ready content formats
• Analyze traffic source mix and optimize for both search engines and AI discovery surfaces
• Develop content optimized for generative search results, including featured snippets, AI summaries, and knowledge panels
• Implement structured data, Q&A formats, and semantically rich copy to improve GEO relevance
• Lead the development of content architecture and taxonomy frameworks for SEO, merchandising, and campaign content
• Define and maintain scalable information architecture (IA) to support product discovery, landing page strategy, and navigation
• Collaborate on content journey mapping to improve internal linking and topical clustering
• Partner with SEO and AI tool vendors to stay ahead of generative AI platform updates
• Collaborate with stakeholders across IT, Digital, Product, Loyalty, and Marketing to align GEO and IA strategies with broader business objectives
• Monitor algorithm updates, AI model shifts, and emerging generative search technologies
• Stay up to date on developments in SEO, generative AI, content architecture, LLM content retrieval, and prompt-based optimization
• Work with analytics and CRO teams to define organic content goals, test plans, and performance benchmarks
• Identify new content opportunities across traditional and generative search channels
• Mentor team members on GEO / SEO trends, content modeling, and best practices for optimizing discoverability
• Other duties as assigned

Minimum Experience and Qualifications :

Preferred Experience and Qualifications :

Crewmember Expectations :

Equipment :

Work Environment :

Physical Effort :

Compensation :

JetBlue Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or any other legally protected basis.