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Director Sales, Marketing & Application Engineering
Director Sales, Marketing & Application EngineeringSouthern States, LLC • Hampton, GA, US
Director Sales, Marketing & Application Engineering

Director Sales, Marketing & Application Engineering

Southern States, LLC • Hampton, GA, US
3 days ago
Job type
  • Full-time
  • Quick Apply
Job description

Job Summary :

  • The Director of Sales, Marketing and Application Engineering is a senior leadership role responsible for driving strategic growth, technical excellence, and operational efficiency across the Switch Division.
  • This position combines oversight of sales, marketing, application engineering, and engineering services.
  • The Director ensures alignment with corporate objectives and profitability targets while fostering collaboration across commercial and technical teams.
  • This role requires proactive engagement with customers, industry stakeholders, and internal teams to develop strategies that enhance product offerings, streamline processes, and strengthen competitive positioning.
  • The Director will serve as a key advisor to executive leadership, providing insights on market trends, business development opportunities, and engineering advancements to support long-term growth.

Essential Responsibilities :

  • Develop and execute sales strategies to achieve revenue, margin, and EBIT targets.
  • Identify and pursue new business opportunities, market segments, and strategic partnerships.
  • Establish and maintain strong relationships with key customers, agents, and industry stakeholders.
  • Oversee pricing strategies, bid negotiations, and contract terms to ensure competitiveness and profitability.
  • Direct and mentor the application engineering team to deliver accurate technical proposals, drawings, and specifications.
  • Provide leadership for Engineering Services, ensuring timely, accurate, and customer-focused engineering support.
  • Ensure timely and cost-effective completion of engineering projects, maintaining compliance with customer requirements and industry standards.
  • Drive continuous improvement in product usability, quality, and engineering processes.
  • Collaborate with R&D and manufacturing to support product development and commercialization efforts.
  • Lead product roadmap development, including new product introductions, enhancements, and cost optimization initiatives.
  • Analyze market trends, competitive positioning, and customer needs to inform strategic decisions.
  • Partner with marketing to develop promotional strategies, trade show participation, and communication campaigns.
  • Manage and develop a high-performing team across sales, marketing, application engineering, and engineering services.
  • Implement performance metrics and accountability systems to ensure operational efficiency.
  • Foster a culture of collaboration, innovation, and customer-centricity Other Responsibilities :

  • Measure and report results against established KPIs and strategic objectives.
  • Provide formal reports and presentations to the Vice President and executive leadership team.
  • Perform other duties as assigned to support divisional and corporate goals.
  • Minimum Qualifications :

  • Bachelor’s degree in mechanical or electrical engineering; MBA preferred. 10+ years of experience in the power / utility industry, including sales, marketing, and engineering leadership.
  • Proven track record of managing cross-functional teams and delivering P&L results.
  • Strong knowledge of high-voltage switching equipment and related technologies.
  • Excellent negotiation, communication, and strategic planning skills.
  • Preferred Qualifications :

  • Experience with CRM systems and advanced sales analytics.
  • Established industry relationships and competitive market knowledge.
  • Demonstrated success in product development and commercialization initiatives.
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    Director Sales Marketing • Hampton, GA, US

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