Talent.com
Executive Director of Marketing and Creative Services

Executive Director of Marketing and Creative Services

InsideHigherEdBull Valley, Illinois, United States
23 days ago
Job type
  • Full-time
Job description

Workweek

40 Hours | Flexible schedule to meet department needs.

Position Summary

The Executive Director of Marketing and Creative Services is a college brand ambassador, responsible for managing marketing, advertising, and web efforts to enhance the growth of the institution and its programs. Supporting the Vice President of Marketing, Communications, and Development, the Executive Director of Marketing and Creative Services develops an annual comprehensive marketing strategy designed to create a full-service agency approach to serving the College’s marketing and promotional needs. The position collaborates with internal departments / customers, as well as vendors, and manages all phases of a project from intake to delivery. The executive director makes decisions about the approach of all design and promotional components, and provides direction to the design, writing, and online teams to ensure alignment with department and organizational goals and objectives. This position is responsible for the effective and timely development, management, and implementation of the department’s advertising, marketing collateral, and campaigns, while developing and managing the department’s annual budget. The position also supports the Vice President of Marketing, Communications, and Development with all efforts surrounding the College brand identity and other development projects and materials.

Supervisory Relationships / Director Reports :

  • Coordinator of Marketing Traffic
  • Coordinator of Web Strategy
  • Digital Marketing Specialist
  • Digital Media Specialist
  • Graphic Designer (2)
  • Content Marketing Writer
  • Web Content Specialist
  • Duplication Center Operator

Essential Job Functions and Responsibilities

  • Manage and provide direction and strategy for the following areas of marketing : advertising and design; copywriting; web and online services; copy / duplication services
  • With direction from the Vice President of Marketing, Communications, and Development, develop and manage the College’s marketing strategy
  • Manage, plan, and align creative services, including print and web design, digital media channels, photography, print production, interactive content, and mail services – for the department to serve as the central marketing creative agency for the College
  • Oversee execution of marketing directives to ensure high-quality, efficient work that exceeds client expectations
  • Drive innovative and expert-level creative concepts to move the institution forward and distinguish it from other college options
  • Oversee and lead a team of designers, writers, web, and digital media experts
  • Proficiently manage financial projections and operate within budget
  • Serve as a key liaison for all internal clients, as well as for printing and media contacts
  • Supervise team members to accurately quote and / or estimate print projects, working with vendors and ensuring projects are completed on time and on budget
  • Work with creative, writing, web, and digital teams to ensure deadlines are met on all department projects
  • Manage online and digital media team to create fresh and differentiated online content
  • Work collaboratively with other college departments and key employees within those areas to problem solve and provide best solutions
  • Provide primary design and creative support and collaboration with Admissions and Recruitment team to manage campaigns that drive enrollment through recruitment and retention
  • Organize and manage reporting efforts on key campaigns to make data-driven decisions
  • Write, proofread, and edit key communication pieces
  • Manage major campaign pre-press, retouching, digital, and other print operations and services
  • Support the duplication center through review of processes, appropriate training, and awareness of new print advancements and opportunities
  • Communicate and speak accurately about production and traffic capabilities to other team members and clients
  • Manage team members to execute all print, clearly communicate schedules, and regularly follow up to meet all deadlines
  • Manage email marketing tools and campaigns
  • Manage text marketing tools and campaigns
  • Communicate job status information to all team members
  • Promote smooth workflow and communication between areas of department
  • Identify key prospective students and target groups through expert-level review of list sources and other key sources of information
  • Create and manage timelines for projects based on institutional goals and priorities
  • Work collaboratively with others (e.g. colleagues, stakeholders, vendors) to accomplish functions and responsibilities
  • Demonstrate the ability to approach complex problems and deliver appropriate solutions
  • Support the Vice President of Marketing, Communications, and Development with key institutional events and activities that position the College positively in the community
  • Additional duties as assigned by Vice President of Marketing, Communications, and Development
  • Required Qualifications

  • Bachelor’s degree from a regionally accredited institution
  • A minimum of five years of solid, progressively responsible experience managing advertising, marketing, or communications projects, traffic coordination, and managing budgets
  • Experience creating and executing design ideas, and managing design teams
  • Experience supervising and developing a cross-functional team of creative, editorial, technical, and production staff
  • Experience integrating traditional and new marketing channels
  • Experience in event management
  • Desired Qualifications :

  • Master’s degree from a regionally accredited institution
  • Three years’ experience in an advertising agency setting
  • Experience in marketing a higher education setting
  • Bilingual communication skills in Spanish
  • Equal Employment Opportunity

    McHenry County College declares and reaffirms a policy of equal opportunity and non-discrimination. The College will make all decisions regarding admission, employment, participation in educational programs, or activities, without discrimination on grounds of race, color, creed or religion, sex, national origin, ancestry, age, order of protection status, marital status, physical or mental disabilities, military status, sexual orientation, gender-related identity, pregnancy, unfavorable discharge from military service, or other factors prohibited by law. Decisions regarding employment include hiring, promotion, termination, wages or salaries, benefits, and other terms and conditions of employment. MCC is committed to fostering an inclusive and accessible college community.

    To request reasonable accommodation to participate in any aspect of the hiring process, contact Human Resources at AskHR@mchenry.edu .

    Create a job alert for this search

    Executive Creative Director • Bull Valley, Illinois, United States

    Related jobs
    • Promoted
    Customer Service Supervisor

    Customer Service Supervisor

    Binny's Beverage DepotMarengo, IL
    Full-time
    The Customer Service Manager reports to and assists the General Manager and Assistant Store Manager, in daily operations, including motivating and inspiring the team to achieve store goals.They are...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    The LaSalle GroupElgin, IL, United States
    Permanent
    Are you a strategic sales leader with a passion for plastics manufacturing? Our client is seeking a.In this pivotal role, you will lead our sales efforts, drive market growth, and manage key custom...Show moreLast updated: 4 days ago
    • Promoted
    Head of Marketing, Enterprise Dealer Group

    Head of Marketing, Enterprise Dealer Group

    CulliganRosemont, IL, United States
    Full-time
    Culligan is a global leader in water treatment solutions, committed to delivering high-quality water products and services that help consumers improve their lives. As we continue to expand our reach...Show moreLast updated: 4 days ago
    • Promoted
    Customer Service Director

    Customer Service Director

    Binny's Beverage DepotMcHenry, IL
    Full-time
    The Customer Service Manager reports to and assists the General Manager and Assistant Store Manager, in daily operations, including motivating and inspiring the team to achieve store goals.They are...Show moreLast updated: 30+ days ago
    • Promoted
    Customer Service Team Leader

    Customer Service Team Leader

    Binny's Beverage DepotMarengo, IL
    Full-time
    The Customer Service Manager reports to and assists the General Manager and Assistant Store Manager, in daily operations, including motivating and inspiring the team to achieve store goals.They are...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager (General Contractor)

    Marketing Manager (General Contractor)

    JobotElmhurst, IL, US
    Full-time
    Family Run General Contracting Company Seeks Marketing Manager with AEC Industry Experience.This Jobot Job is hosted by : Ross Theel. Are you a fit? Easy Apply now by clicking the "Apply Now" button ...Show moreLast updated: 3 days ago
    • Promoted
    Assistant Director of Community Engagement

    Assistant Director of Community Engagement

    InsideHigherEdLake Forest, Illinois, United States
    Full-time
    Assistant Director of Community EngagementOctober 01, 2025.This multifaceted position reports to the Vice President for Career Advancement and Community Engagement at Lake Forest College.The person...Show moreLast updated: 2 days ago
    Marketing Director

    Marketing Director

    The Dancing Horses TheatreDelavan, Wisconsin, United States
    Part-time
    Quick Apply
    The Dancing Horses Theatre is seeking a Marketing Director experienced in a live theatrical setting (like Fireside Theatre in Fort Atkinson, WI). Needs strong knowledge of social media advertising l...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Purple Pig MarketingGeneva, IL, US
    Full-time
    Digital Marketing Manager (Updated 9 / 11 / 2025).Full Time : Monday-Friday 8 : 30-4 : 30pm (remote) / 40hrs a week position. In addition, we pay yearly bonuses based on company performance.As a Digital Mark...Show moreLast updated: 2 days ago
    • Promoted
    Director of Sales and Marketing

    Director of Sales and Marketing

    RCM IndustriesFranklin Park, IL, United States
    Full-time
    Serving a broad range of customers across the automotive, industrial, and commercial sectors, we are recognized for our technical expertise, operational excellence, and long-standing customer relat...Show moreLast updated: 4 days ago
    • Promoted
    Janitor (3rd Shift)

    Janitor (3rd Shift)

    CONAGRADarien, WI, US
    Full-time
    Do you have a taste for something big?.If you're looking for the opportunity to reach your potential, consider Conagra Brands as your next career destination. At our Birds Eye Conagra Plant, we ...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Marketing Manager

    Marketing Manager

    ARAMARKBannockburn, IL, US
    Full-time
    Job Description The Field Marketing Manager II is responsible for supporting Aramark?s clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark?s ...Show moreLast updated: 6 hours ago
    • Promoted
    Senior Director, Global Brand and Communication

    Senior Director, Global Brand and Communication

    FlexeraItasca, IL, United States
    Full-time
    Remote locations Home-United States time type Full time posted on Posted Today job requisition id 16380.Flexera saves customers billions of dollars in wasted technology spend.A pioneer in Hybrid IT...Show moreLast updated: 4 days ago
    • Promoted
    Account Executive Director

    Account Executive Director

    OnbeBuffalo Grove, IL, United States
    Full-time
    Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for "on behalf.Because that's exactly how we work : on behalf of our clients, as their comprehensive...Show moreLast updated: 4 days ago
    Senior Director of Creative Operations

    Senior Director of Creative Operations

    MediabistroFranksville, WI, United States
    Full-time
    Senior Director of Creative Operations Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Bring creative campaigns to life. Join Uline as Senior Director of Creative Operations, wh...Show moreLast updated: 19 days ago
    • Promoted
    Manager Customer Service

    Manager Customer Service

    Binny's Beverage DepotMarengo, IL
    Full-time
    The Customer Service Manager reports to and assists the General Manager and Assistant Store Manager, in daily operations, including motivating and inspiring the team to achieve store goals.They are...Show moreLast updated: 30+ days ago
    • Promoted
    Supervisor of Customer Service

    Supervisor of Customer Service

    Binny's Beverage DepotMarengo, IL
    Full-time
    The Customer Service Manager reports to and assists the General Manager and Assistant Store Manager, in daily operations, including motivating and inspiring the team to achieve store goals.They are...Show moreLast updated: 30+ days ago
    • Promoted
    Advanced Practice Provider Primary Care

    Advanced Practice Provider Primary Care

    OSF HealthcarePoplar Grove, IL, United States
    Full-time
    Join an established Primary Care practice.Perform patient assessment and assign diagnosis based on recorded assessment data and current scientific and current research. Establish plan of care and im...Show moreLast updated: 30+ days ago