Workweek
40 Hours | Flexible schedule to meet department needs.
Position Summary
The Executive Director of Marketing and Creative Services is a college brand ambassador, responsible for managing marketing, advertising, and web efforts to enhance the growth of the institution and its programs. Supporting the Vice President of Marketing, Communications, and Development, the Executive Director of Marketing and Creative Services develops an annual comprehensive marketing strategy designed to create a full-service agency approach to serving the College’s marketing and promotional needs. The position collaborates with internal departments / customers, as well as vendors, and manages all phases of a project from intake to delivery. The executive director makes decisions about the approach of all design and promotional components, and provides direction to the design, writing, and online teams to ensure alignment with department and organizational goals and objectives. This position is responsible for the effective and timely development, management, and implementation of the department’s advertising, marketing collateral, and campaigns, while developing and managing the department’s annual budget. The position also supports the Vice President of Marketing, Communications, and Development with all efforts surrounding the College brand identity and other development projects and materials.
Supervisory Relationships / Director Reports :
- Coordinator of Marketing Traffic
- Coordinator of Web Strategy
- Digital Marketing Specialist
- Digital Media Specialist
- Graphic Designer (2)
- Content Marketing Writer
- Web Content Specialist
- Duplication Center Operator
Essential Job Functions and Responsibilities
Manage and provide direction and strategy for the following areas of marketing : advertising and design; copywriting; web and online services; copy / duplication servicesWith direction from the Vice President of Marketing, Communications, and Development, develop and manage the College’s marketing strategyManage, plan, and align creative services, including print and web design, digital media channels, photography, print production, interactive content, and mail services – for the department to serve as the central marketing creative agency for the CollegeOversee execution of marketing directives to ensure high-quality, efficient work that exceeds client expectationsDrive innovative and expert-level creative concepts to move the institution forward and distinguish it from other college optionsOversee and lead a team of designers, writers, web, and digital media expertsProficiently manage financial projections and operate within budgetServe as a key liaison for all internal clients, as well as for printing and media contactsSupervise team members to accurately quote and / or estimate print projects, working with vendors and ensuring projects are completed on time and on budgetWork with creative, writing, web, and digital teams to ensure deadlines are met on all department projectsManage online and digital media team to create fresh and differentiated online contentWork collaboratively with other college departments and key employees within those areas to problem solve and provide best solutionsProvide primary design and creative support and collaboration with Admissions and Recruitment team to manage campaigns that drive enrollment through recruitment and retentionOrganize and manage reporting efforts on key campaigns to make data-driven decisionsWrite, proofread, and edit key communication piecesManage major campaign pre-press, retouching, digital, and other print operations and servicesSupport the duplication center through review of processes, appropriate training, and awareness of new print advancements and opportunitiesCommunicate and speak accurately about production and traffic capabilities to other team members and clientsManage team members to execute all print, clearly communicate schedules, and regularly follow up to meet all deadlinesManage email marketing tools and campaignsManage text marketing tools and campaignsCommunicate job status information to all team membersPromote smooth workflow and communication between areas of departmentIdentify key prospective students and target groups through expert-level review of list sources and other key sources of informationCreate and manage timelines for projects based on institutional goals and prioritiesWork collaboratively with others (e.g. colleagues, stakeholders, vendors) to accomplish functions and responsibilitiesDemonstrate the ability to approach complex problems and deliver appropriate solutionsSupport the Vice President of Marketing, Communications, and Development with key institutional events and activities that position the College positively in the communityAdditional duties as assigned by Vice President of Marketing, Communications, and DevelopmentRequired Qualifications
Bachelor’s degree from a regionally accredited institutionA minimum of five years of solid, progressively responsible experience managing advertising, marketing, or communications projects, traffic coordination, and managing budgetsExperience creating and executing design ideas, and managing design teamsExperience supervising and developing a cross-functional team of creative, editorial, technical, and production staffExperience integrating traditional and new marketing channelsExperience in event managementDesired Qualifications :
Master’s degree from a regionally accredited institutionThree years’ experience in an advertising agency settingExperience in marketing a higher education settingBilingual communication skills in SpanishEqual Employment Opportunity
McHenry County College declares and reaffirms a policy of equal opportunity and non-discrimination. The College will make all decisions regarding admission, employment, participation in educational programs, or activities, without discrimination on grounds of race, color, creed or religion, sex, national origin, ancestry, age, order of protection status, marital status, physical or mental disabilities, military status, sexual orientation, gender-related identity, pregnancy, unfavorable discharge from military service, or other factors prohibited by law. Decisions regarding employment include hiring, promotion, termination, wages or salaries, benefits, and other terms and conditions of employment. MCC is committed to fostering an inclusive and accessible college community.
To request reasonable accommodation to participate in any aspect of the hiring process, contact Human Resources at AskHR@mchenry.edu .