General Manager - Liquor (Los Angeles)

Job Title : General Manager, U.S. Market (Spirits / FMCG)

Position Type : FTE

Location : United States

Salary Range : USD $ 200000 - 250000

Job ID# : #161833

Responsibilities

• Strategic Market Leadership :
• Lead the development of a U.S. market strategy, including brand positioning, channel roadmap (retail / food & beverage / specialty spirits), and annual revenue targets. Drive end-to-end market entry from product adaptation to pricing strategy.
• Execution & Localization :
• Translate growth strategies into actionable U.S. market plans. Partner with distributors to expand penetration in priority regions and design cultural experience activations (e.g., tasting events, seasonal campaigns) to bridge cross-cultural consumption habits.
• Team Leadership & Enablement :
• Manage both U.S.-based and cross-border teams. Establish performance frameworks, provide sales enablement tools and cultural training, and ensure consistent achievement of quarterly goals.
• Channel & Ecosystem Development :
• Maintain strong relationships with retail chains, restaurants, and core distribution partners. Expand into premium liquor stores and spirits agencies by establishing long-term, trusted partnerships.
• Market Intelligence & Insights :
• Monitor U.S. spirits regulations, tax policies, competitive activities (e.g., whiskey, vodka), and consumer trends. Deliver monthly market analysis reports to support strategic adjustments by headquarters.

Qualifications

About Us :

Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.

IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https : / / intelliprogroup.com / .

Compensation :

The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.