Digital Analyst – Product Analytics x2

MUST have : Adobe Analytics + ecommerce / retail.

Job Title

Digital Analyst Product Analytics x2

Location

Usually M-Th in-office; WFH Friday. However, month of Dec, 5 days in office.

First preference : 100 North Point, San Francisco, CA 94133.

Second preference : 55 Water Street, Brooklyn, NY 11201

Project Description

As a Senior Digital Analyst - Web Analytics, you will support analytics reporting and analysis efforts cross brand to enhance online customer experiences and connect offsite marketing efforts to onsite behavior. The expectation for the team is to go beyond traditional analytics reporting and provide actionable insights and to facilitate change and drive business outcomes.

This role is strictly focused on web experience, analyzing the customer journey from start to finish. Whether that be optimizing marketing, the technology roadmap, site functions, friction points, driving conversions, etc. While this candidate will support one brand specifically, they'll work across multiple websites / domains, supporting areas like brand monitoring, merchandising, inventory teams and a / b testing for brands.

Strong communication & presentation skills are imperative, as this person will be presenting analytics findings to high level stakeholders, including VPs, SVPs & the CEO directly.

Duties / Day to Day Overview

• Produce Weekly Performance Reports : Generate KPI dashboards, product reviews, and other performance reports, ensuring they include business context and actionable insights for business leads.
• Respond to Ad-Hoc Analysis Requests : Provide timely and accurate reports and analyses as requested by brand leads, merchants, and other Marketing teams.
• Proactively Develop Reports : Conduct ongoing site performance analysis, including segmentation analysis, and offer actionable insights with clear business context, not just raw data.
• Collaborate on Testing and Personalization : Work closely with the eCommerce VP and brand partners to identify opportunities for testing and personalization. Drive consensus and buy-in from key stakeholders.
• Lead A / B and MVT Testing : Plan, execute, and analyze A / B and multivariate tests on the site in partnership with brand site managers and developers. Utilize testing tools and vendor support to optimize site performance.
• Analyze Marketing Programs : Conduct deep-dive analysis of various marketing programs (e.g., email, paid search, SEO, banner ads, affiliates) using data from vendor reporting tools, WSI's web analytics, and legacy systems.
• Develop Advanced Analytics Reports : Use SQL and analytics tools to pull data from the Customer Data Warehouse (CDW) and create customized reports that address complex business questions.
• Ensure Data Quality : Collaborate with IT and site managers to review and test analytics tool tagging for new site features and changes to maintain high-quality data.
• Collaborate Across Teams : Build strong relationships with eCommerce management, eMarketing, and IT teams, ensuring seamless cross-functional collaboration to turn insights into actionable improvements on the site.

Top Requirements

(Must haves)

Additional