Vice President, Marketing Job at Confidential in Indianapolis

Vice President, Marketing

About the Company

Popular consumer internet platform promoting dog-friendly spaces & activities

Industry

Internet

Type

Privately Held

About the Role

The Company is seeking a VP of Marketing with a strong focus on performance and brand marketing to take on the challenge of scaling and creating a category. This hands-on leadership role is ideal for a player-coach who is not only adept at managing a team but is also deeply involved in driving performance. The successful candidate will be responsible for owning and scaling all marketing channels, including digital and potentially traditional media, with a primary goal of driving traffic, brand awareness, and customer growth. A key aspect of the role is the ability to work within strict payback targets and to be highly experimental in finding new growth strategies.

Applicants for the VP of Marketing position at the company should have a proven track record in scaling consumer brands, preferably in tech or marketplace businesses. The role requires experience in managing significant annual budgets and a strong background in digital marketing, particularly with Meta and Google Ads. The ideal candidate will be data-driven, have a deep understanding of multi-channel attribution models, and be adept at technical setups. A motivation-first mindset, a love for remote work, and experience in working across time zones are also essential. Familiarity with product-led growth and conversion rate optimization is a bonus. The company is looking for someone who can not only meet the performance marketing demands but also align with its mission to create a more dog-friendly world.

Travel Percent

Less than 10%

Functions

• Marketing

Confidential