Analytics Senior DirectorDallas, TX

Analytics Senior Director

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insightsas well as its proprietary operating system, Allito deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to uncover trends, optimize performance, and provide clarity that helps brands connect with their audiences in more meaningful ways.

You'll collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, and drive business impact.

Beyond reporting, you'll have the opportunity to push the boundaries of measurement, experiment with emerging analytics methodologies, and explore AI-driven solutions to enhance marketing performance. You'll play a key role in testing new approaches, refining best practices, and shaping how brands define success in an ever-evolving digital landscape.

At PMG, we don't just analyze datawe use it to challenge assumptions, drive innovation, and shape the future of media and advertising.

As a Senior Director in Analytics, if you're passionate about turning complex data into actionable insights, solving real-world marketing challenges with analytics, and helping brands make smarter, data-driven decisions, this is the place to make an impact.

What You Will Be Doing

• Lead the analytics team across multiple customer groups, industry verticals and regions
• Define the capability roadmap and organization structure for scale
• Translate client objectives and business questions into analytic frameworks and drives roadmap alignment
• Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth
• Align department goals to company strategy and vision
• Manage Director-level leaders and ensure succession planning
• Lead performance planning, calibration, and promotions
• Identify and implements process, tooling, or training improvements
• Represent analytics in senior executive forums, both internally at PMG and externally on the broader market
• Shape thought leadership, IP, and external reputation
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making

What You Will Bring

What We Offer

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.