Reforge is evolving to empower product teams beyond education. Alongside expert training, we now offer AI-powered tools designed to help teams ship high-quality software faster.
Our operating values are opinionated on purpose. We don’t aim to be everything to everyone. Their distinctness is meant to be used as a common set of threads that bond us together on our mission.
We are looking for an AI Content Marketer to own the creation and execution of content around our AEO (Answer Engine Optimization) strategy.
- Help Build A New Channel - AEO is one of the next major distribution channels.
- Unprecedented Assets - Leverage a massive library of deep content created by industry experts.
- AI-First Content Creation - You'll use AI tools daily.
- Direct Business Impact - Your content will directly drive leads for our new AI products.
- Variety at Scale - One day you're creating a YouTube tutorial, the next you're crafting Reddit responses, then building landing pages.
- Work with Industry Experts - Partner with leading AEO strategists and tap into our network of product leaders.
Your Responsibilities Will Include
Multi-Format Content Creation - Write optimized blog posts, comprehensive guides, and landing pages about AI prototyping, user research, and product development toolsLanding Page Creation - Format, write, and create landing pages in tools like Framer.Video Production - Script, record, and edit YouTube tutorials and how-to videos that showcase our tools and methodologiesCommunity Engagement - Monitor and respond to relevant Reddit threads, Slack communities, and forums where product teams discuss challenges we solveAI Tool Mastery - Leverage ChatGPT, Claude, Midjourney, Runway, and emerging AI tools to 10x your content output without sacrificing qualityContent Repurposing - Transform existing Reforge content into new formats optimized for discoveryPerformance Tracking - Work with AEO tools to measure content impact and iterate based on what drives actual leads and conversionsRapid Experimentation - Launch 20+ content experiments monthly across different formats and platforms to find what resonatesSkills & Experience We Are Looking For
You are a high-level individual contributor.You eat, breathe, and sleep content creation.Portfolio demonstrating range across written content, video, and visual formatsA constant user and explorer of AI tools.Reddit, YouTube native.Proven ability to write clear, engaging content about professional topics for a product / engineering audienceVideo skills including recording, basic editing, and optimization for YouTube / social platformExceptional project management.Scrappy problem-solver who figures things out independently rather than waiting for detailed instructionsSpeed and quality in equal measure.Deep curiosity about AI, product development, and how people discover and evaluate toolsBenefits
Remote-first & Flexible.Top-tier Healthcare.Competitive Compensation - Salary + equity package aligned with top-tier tech companies.401(k) - We offer the opportunity for you to contribute to a 401k directly from your paycheck.Flexible PTO.Compensation : The target salary for this role is $136,000 - $184,000.
Our Commitment to Diversity, Equity, and Inclusion : At Reforge, we believe that diverse teams build better products—and a better future.
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