CRM Specialist

Job Description

Reporting to the Engagement & Retention Manager, the CRM Specialist will be responsible for the strategy, coordination and execution of CRM activities. You will be working on an end-to-end delivery; from capturing campaign requirements to planning, developing, QA’ing and launching CRM campaigns and multi-channel communication journeys. This includes email creation, setting up and optimizing promotions and push notifications. You’ll be highly motivated and excel at managing multiple projects simultaneously to test and execute immediate change. You’ll have a high impact on Zipcar’s member lifecycle experience and drive key business metrices.

What You’ll Do :

• Drives CRM strategy and oversees execution of campaigns end-to-end.
• Works with Data Engineering on integrating and structuring data into CRM platform for audience segmentation and content personalization requirements.
• Works with the Marketing team and other stakeholders on gathering CRM campaign requirements.
• Owns CRM calendar and weekly / monthly / quarterly planning.
• Works closely with the IT / Engineering on CRM feeds and data flowing in and out of CRM platform.
• Manages the relationship with third-party CRM venders.
• Shares new and emerging CRM best practices across the business.
• Owns CRM campaign analytics and reporting.
• Develop and maintain email automation workflows that nurture members, drive engagement, and improve retention.
• Manage promotional campaigns end-to-end, including setup, QA, and building targeted audiences to drive engagement and performance.
• Build, test, and deploy push notifications to optimize customer journeys and support campaign goals.

Perks You’ll Get :

What We’re Looking For :

The annual starting salary for this position is between $75,000 - $80,000 annually. Factors that may affect starting pay within this range include geography / market, skills, education, experience, and other qualifications of the successful candidate.

Who We Are :

Glad you asked! Zipcar is the world’s leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we’re driven by a mission – to enable simple and responsible urban living.

We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer – M / F / D / V.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Zipcar.