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Market Research Analyst
Market Research AnalystFTI • Menasha, WI, US
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Market Research Analyst

Market Research Analyst

FTI • Menasha, WI, US
16 hours ago
Job type
  • Full-time
Job description

Overview

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You've discovered something special. A company that cares. Cares about leading the way in construction, engineering, manufacturing and renewable energy. Cares about redefining how energy is designed, applied and consumed. Cares about thoughtfully growing to meet market demands. And — as "one of the Healthiest 100 Workplaces in America" — is focused on the mind / body / soul of team members through our Culture of Care.

The Market Research Analyst will play a critical role in gathering, analyzing, and interpreting data to guide product development, brand strategy, and go-to-market decisions. The ideal candidate has experience using AI-enabled market research tools, Qualtrics or similar survey platforms, and is highly skilled at translating insights into actionable recommendations through clear, well-structured reports. Will have strong analytical skills with the ability to interpret large datasets and distill insights into actionable recommendations, a demonstrated ability to create professional reports and presentations for executive-level audiences, and excellent communication and collaboration skills.

Minimum Requirements

Education : Bachelor's degree in Market Research, Business, Data Analytics, or a related field (Master's preferred but not required).

Experience : 3–5 years of market research experience in a corporate, consulting, or agency environment. Proficiency with Qualtrics (or other leading survey software such as SurveyMonkey, Alchemer, etc.). Familiarity with AI-driven research tools (e.g., text analytics, predictive modeling, data visualization).

  • Experience with energy, technology, or industrial sectors preferred.
  • Knowledge of AI-based market research tools for data exploration, synthesis and reporting a plus.
  • Knowledge of statistical analysis tools (e.g., SPSS, R, Python, or similar) preferred.
  • Familiarity with market sizing to determine market share : Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) a plus.
  • Familiarity with advanced quantitative methods (choice-based conjoint, segmentation, regression, forecasting) preferred.
  • Experience working in cross-functional teams with product managers, engineers, or marketers a plus.

Travel : 10%

Work Schedule : This position works between the hours of 7 AM and 5 PM, Monday-Friday. Works a sufficient schedule to meet the expectations of the role.

Key Responsibilities

  • Designs, programs, and manages surveys using Qualtrics or other survey platforms.
  • Leverages AI-based market research and analytics tools to enhance speed, accuracy, and depth of insights.
  • Conducts primary and secondary research for market sizing, to evaluate customer needs, competitor positioning, industry trends, and emerging technologies.
  • Synthesizes complex findings into concise reports, dashboards, and presentations for internal stakeholders and executives.
  • Collaborates with product development, product marketing, and sales teams to align research insights with strategic initiatives.
  • Supports advanced research methodologies such as conjoint analysis, segmentation, win / loss analysis, and usability testing.
  • Maintains a pulse on market shifts, market size, regulatory changes, and competitor strategies relevant to FTI's business lines (e.g., Battery Energy Storage Systems, Switchboards, Power Distribution Modules, EV Charging).
  • Performs other related duties as required and assigned.

    • The job description and responsibilities described are intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

    How Does FTI Give YOU the Chance to Thrive?

    If you're energized by new challenges, FTI provides you with many opportunities. Joining FTI opens doors to redefine what's possible for your future.

    Once you're a team member, you're supported and provided with the knowledge and resources to achieve your career goals with FTI. You're officially in the driver's seat of your career, and FTI's career development and continued education programs give you opportunities to position yourself for success.

    FTI is a "merit to the core" organization. We recognize and reward top performers, offering competitive, merit-based compensation, career path development and a flexible and robust benefits package.

    Benefits Are The Game-Changer

    We provide industry-leading benefits as an investment in the lives of team members and their families. You're invited to review the full list of FTI benefits available to regular / full-time team members. Start here. Grow here. Succeed here. If you're ready to learn more about your career with FTI, apply today!

    Faith Technologies, Inc. is an Equal Opportunity Employer – veterans / disabled.

    Job Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Construction

    • Referrals increase your chances of interviewing at FTI by 2x

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