Senior Associate, Marketing Data Scientist, Channel / Journey Analytics

Become a part of our caring community and help us put health first

Become a part of our caring community

Humana's Integrated Marketing Analytics team is focused on understanding how members interact across channels and journeys. As a Senior Associate, Channel / Journey Analytics, you'll help analyze and optimize multi-channel engagement strategies to improve member experience and campaign performance.

Role Responsibilities

As a Senior Associate on the Integrated Marketing Analytics team, you'll lead the development of cross-channel reporting and deliver actionable insights that uncover opportunities, address friction points, and highlight synergies across member journeys, driving improved engagement and marketing effectiveness.

Key responsibilities include :

Design and implement cross-channel reporting solutions to understand how members and prospects engage across digital, telephonic, and offline touchpoints.

Leverage tools like Adobe Customer Journey Analytics (CJA) to surface deep, meaningful insights that inform strategy and drive optimization across journeys.

Analyze engagement trends across lines of business to identify opportunities, bottlenecks, and areas of synergy that enhance member experience and campaign performance.

Partner with marketing, analytics, and business stakeholders to translate insights into actionable recommendations that improve targeting, personalization, and channel effectiveness.

Develop intuitive dashboards and visualizations that clearly communicate journey performance and member impact.

Support ongoing journey mapping and measurement efforts to ensure alignment with business goals and member needs.

Collaborate with Business Intelligence teams to develop executive-level reporting solutions that provide a clear, consolidated view of member and prospect communications, engagement, and success metrics.

Use your skills to make an impact

Use your skills to make an impact

Required Qualifications

Bachelor's degree in Marketing, Data Analytics, or a related field.

4+ years of experience in marketing analytics, customer journey analysis, or related roles.

Hands-on experience with Adobe Customer Journey Analytics or similar journey analytics platforms.

Strong understanding of key performance indicators (KPIs) across a range of marketing channels, including digital (display, paid search, social), email, SMS, direct mail, linear TV, and telephonic outreach.

Proven track record of identifying the underlying drivers of performance trends across marketing channels and translating findings into actionable insights.

Experience developing executive-level reporting solutions and dashboards.

Preferred Qualifications

Familiarity with customer journey mapping and multi-channel marketing.

Experience with segmentation and personalization strategies.

Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI).

Familiarity with data governance and marketing measurement frameworks.

Knowledge of healthcare industry dynamics and member engagement strategies.

Experience with SQL, Python, or other data manipulation tools.

Work at Home Information

To ensure Home or Hybrid Home / Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office associates must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office associates with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Virtual Pre-Screen

As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.

Alert : Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$117,600 - $161,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline : 10-22-2025

About us

Humana Inc. (NYSE : HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source=Humana_Website.