Senior ML Engineer, Ad Performance

Overview

Join to apply for the Senior ML Engineer, Ad Performance role at Launch Potato

Responsibilities

• Elevate Launch Potato's advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience.
• Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
• Develop and scale advertising algorithms that optimize engagement and revenue simultaneously.
• Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance.
• Build scalable infrastructure to support real-time ad decisioning across millions of requests per day.
• Conduct rigorous experiments (A / B and multivariate tests) to measure model impact on business KPIs.
• Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery.
• Collaborate with global teams across product, data, and engineering to launch high-impact ad features.
• Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage.

Qualifications

Compensation

COMPENSATION : $165,000 - $215,000 per year, paid semi-monthly.

About Launch Potato

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why Join Us

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization.

Equal Employment Opportunity

We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Engineering and Information Technology

Industries : Advertising Services

J-18808-Ljbffr