24 Seven Talent is hiring : Sr Media Buyer (Paid Search) in Florida

Overview The Paid Search Sr. Media Buyer role leads the campaign management of Paid Search or any other paid media channels deemed relevant for the business in domestic markets for multiple theme parks and internal clients / business units (Resorts, Sales / B2B, events, new attractions, etc.) in collaboration with the Paid Search team and Paid Search Sr. Manager. The Paid Search Sr. Buyer creates ad copy, uploads, and optimizes campaigns through self-service platforms such as Google Ads and Microsoft Advertising. They are responsible for the perfect management and execution of media budgets.

Major Responsibilities Execute all segment media plans while adhering to established media budgets and timelines

Implement campaign and ad taxonomy utilizing Claravine or another platform

Complete weekly campaign activity reports / analysis, reconcile and manage media budgets daily

Monitor campaigns in-progress and make any necessary updates recommended in partnership with media analytics team

Analyze large quantities of structured data utilizing analytics tools, reports and dashboards to detect patterns, opportunities and insights that drive channel strategy

Align and synchronize efforts with the rest of the Paid Search team to ensure campaign tactics are driving desired results. Suggest and make cross-team optimizations as necessary.

Partner across channel teams to ensure driving efficiencies within campaigns and delivering maximum ROI cross-functionally

Lead the partnership with Creative and Internal Stakeholders to buy and integrate Paid Search campaigns

Write ad copy that aligns with brand guidelines and campaign objectives

Collaborate with other departments and groups within : Brand, Legal, License Partners, Trademark, Creative, Content & Creative Strategy, Integrated Marketing Communications

Oversee the ad approval process by managing feedback and making revisions from various departments

Develop media buys and execute with existing vendors utilizing a variety of industry standard best practices

Provide new ideas to support business strategies and goals

Collaborate with team to stay on current industry trends and media opportunities

Direct day-to-day vendor / partner relationships including taking meetings with existing vendors

Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities

Qualifications Strong understanding of 3rd party tracking, serving and attribution technologies such as Google Campaign Manager, Search Ads 360 or similar

Basic knowledge of in-platform campaign management and optimization techniques

Demonstrated ability to work independently in a deadline-oriented environment

Excellent written and verbal skills with the ability to communicate effectively on the phone, in person and via e-mail

Ability to quickly learn new technologies, applications and processes

Education Bachelor’s degree : Marketing, Business Administration, or Computer Science or related required.

Seniority level Mid-Senior level

Employment type Contract

Job function Analyst, Marketing, and Other

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