Search Marketing Analyst
World Travel HoldingsSpringfield, MA, US1 day ago
Job type
- Full-time
Job descriptionPlan, execute, and optimize complex SEM campaigns across Google Ads, Bing Ads, Search Ads 360 and other relevant platforms. Analyze program performance data to provide actionable insights, improve ROI, and inform strategic decisions. Proactively remain informed on industry innovations, particularly AI applications in search, to continually enhance strategies and processes. Collaborate with cross-functional teams, including eCommerce, brand managers, design and merchandising, to execute an integrated marketing approach. Leverage AI-driven tools and automation to improve targeting, bidding, messaging and overall program efficiency. Prepare detailed reports and presentations for leadership, translating complex data into clear, actionable recommendations that align with business goals. 57 years of experience managing significant SEM programs ($MM) with proven success in managing programs toward established performance goals. Strong proficiency in Google Ads, Microsoft Ads, Search Ads 360 and analytics platforms and other SEM platforms. Passion for data analytics and fluent at leveraging analytics tools (Google Analytics, Tableau, Excel, or similar). Comfortable adopting and testing emerging technologies, particularly AI-driven marketing solutions. Strong problem-solving skills with a results-oriented mindset. Excellent communication skills, with the ability to convey technical insights to non-technical stakeholders. Demonstrated experience with other paid channels optimized toward program goals (e.g., social media, display, programmatic). Certification in Google Ads, Search Ads 360, or related platforms. Experience with marketing automation platforms and CRM systems. Knowledge of SEO fundamentals as they relate to paid search strategy.
Senior Search Marketing Analyst
World Travel Holdings is seeking a Senior Search Marketing Analyst with 57 years of experience managing sizable and complex Search Engine Marketing (SEM) programs. The ideal candidate is data-driven, curious, and passionate about leveraging analytics and emerging technologiesespecially AIto optimize campaign performance to maintain a competitive advantage in the rapidly evolving digital landscape.
This role is fully remote and offers the opportunity to work on high-impact marketing initiatives across multiple owned brands, supporting business goals and driving measurable business outcomes.
Why You'll Love It at World Travel Holdings :
- 100% remote role with flexible work arrangements
- Collaborative, fast-paced, and forward-thinking marketing team
- Opportunities to innovate and shape the future of our paid media strategy
- Working in the exciting and fast-growing cruise industry
About World Travel Holdings :
World Travel Holdings is the nation's largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations. The company also operates a top-rated travel agency franchise and the country's original host agency and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Fort Lauderdale, Fla., and Chorley, England. For more information, visit WorldTravelHoldings.com.
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