Head of Marketing - Mexico

The Head of Marketing for Mexico will provide marketing thought leadership by developing strategies that include annual brand plans, creative strategy, and consumer engagement while achieving growth in sales / transactions. They are responsible for driving innovative marketing programs, data-driven insights, and integrative campaigns across digital and traditional channels.

They lead Mexico advertising budget inclusive of full-service advertising agency and paid media budget of ~$2M USD. The Head of Marketing - Mexico is accountable for development of marketing calendar, consumer insights, product line innovation, pricing strategies and brand sponsorships.

Responsibilities

• Develops initiatives to increase sales, transactions, and profitability while proposing strategies and tactics that deliver brand initiatives. Projects include the development of annual marketing calendars, menu development, and pricing strategies.
• Manage full service agency inclusive of budget that supports creative, community management, paid media strategies, and organic social. This role also includes management of brand sponsorships and collaborations.
• Leads multi-projects across Menu Innovation / Optimization, Supply Chain, and consumer insights while prioritizing for self and as people manager.
• Cultivate and strengthen business relationships with local Franchisees while supporting the local marketing teams to enhance local initiatives.
• Owns Budget management for advertising fund.

What we expect from you

Expected Work Location (Remote) : It is expected that you will primarily perform work remotely. You may be asked to travel, as needed, to the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or to other location(s) as designated by the Company.

Education : Bachelor's Degree

Travel : 25%

Pay Range : MXN 739,000 - MXN 1,293,000 Annually

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

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