Marketing Analyst, Lead Generation

Marketing Analyst, Lead Generation

For more than three decades, Crown Castle has led the way in shared communications infrastructure, delivering profitable solutions by connecting communities, businesses, and people, and enabling each to thrive with reliable access to voice and data in more places, faster than ever before. When you join Crown Castle, you become part of a dynamic team of passionate and collaborative professionals engaging in complex challenges and contributing to projects that shape the future of life and work.

As a Marketing Analyst - Lead-generation for Crown Castle, you will play a critical role in advancing and scaling our lead-generation capability. You will support building key growth initiatives against our core buyer segments to increase market awareness, generate demand, accelerate our pipeline and grow sales. As a passionate digital marketer, you'll use your skills to achieve a variety of business outcomes, like driving leads for sales, increasing marketing efficiency and efficacy for greater ROI, and improving data quality for better targeting and reporting. If you're a data-driven, results-oriented marketing technologist who is passionate about automating targeted marketing experiences, we want you.

Responsibilities :

• Support and operationalize existing lead scoring models to help the sales team prioritize the queue.
• Support data processes and lead management approaches across disparate systems that help Crown Castle drive demand, accelerate our pipeline and grow revenue.
• Build campaign programs, journeys, and communications that can automate how we scale outreach to targeted audience groups and improve audience segmentation.
• Consult on campaign performance to provide data-backed recommendations for improvements that generate new prospects and deepen customer relationships.
• Use knowledge of digital marketing strategies to support audience engagement across industries and regions.
• Help evolve the marketing ecosystems from a linear funnel to continuous surround-sound based on data, buying intent and consumer insights.
• Collaborate on reporting with the Marketing Data Analyst, Sales Operations and Finance teams by splicing together data and reporting to show one view of prospect lifecycle and resulting business outcomesincluding marketing tie to revenue.
• Partner with our digital agency to execute our digital marketing strategy, aligned to budgets and driving accountability to results.

Education / Certifications :

Experience / Minimum Requirements :

What You Will Need To Succeed :

Where You Will Work : This role falls into our hybrid work model, which is 2-days work from home (Monday and Friday) and 3-days in the office (Tuesday through Thursday) to optimize collaboration, relationship building and key stakeholder engagement and may require some travel as needed.

Company Benefits : At Crown Castle, we do our best to ensure you have access to the resources you need to live a healthy and happy life no matter where you are in life. Our benefits are built around your individual needs, covering physical, mental, and financial health and designed to enhance your quality of life. We are proud to offer a full suite of health and wealth benefits for you and your loved ones. Below are a few of the key highlights of the many benefits we provide.

Compensation : The salary range offered for this position is $89,600 - $123,100 annually. A candidate's offer is determined by various factors including but not limited to, depth of experience, role-related knowledge and skills, relevant education or training, internal alignment, and work location. Depending on the position offered, the compensation package may also include incentive compensation opportunities in the form of a discretionary annual cash bonus or commissions, and equity incentives.