Vice President of Marketing Data Science for B2B
ConfidentialBoston, MA, United States- Full-time
Vice President of Marketing Data Science for B2B
About the Company
A leading media company delivering global financial news and analytics.
Industry
Online Media
Company Overview
Founded in 1882, this subsidiary of a public company has successfully grown to employ between 1001 and 5000 individuals.
Categories
- News
- Media
- Publishing
- Digital Media
- Social Media
- B2C
- Automated Trading
- Breaking News
- Business
- Finance
- Investments
- Market Intelligence
- Wealth Management
- Political News
- Research
- Journalism
- Financial Services
- Software
Specialties
About the Role
The Company is on the lookout for a seasoned Vice President of B2B Marketing Data Science to pioneer innovative, data-driven marketing strategies for our B2B services and products. This pivotal role will entail building robust marketing data science capabilities, emphasizing the utilization of advanced analytics to transform large sets of customer data, including industry trends, transactional information, and competitive analysis into actionable strategies that enhance customer acquisition and revenue growth.
Key responsibilities include :
Ideal candidates will possess a minimum of 15 years' experience in marketing data science, firmly rooted in a B2B context, with a degree in a quantitative field such as data science, statistics, or mathematics. Proficiency in programming languages including Python, R, or SQL is a must-have, alongside a strong understanding of data-driven decision-making and advanced analytics.
We're seeking an individual with exceptional business acumen, capable of articulating complex ideas to non-technical stakeholders, and who has a history of effective collaboration across diverse teams. Experience in the media sector and familiarity with media mix models is highly desirable.
The VP will be tasked with creating and managing relevant analytic dashboards, enhancing collaboration with stakeholders, and clearly presenting findings and recommendations to senior executives.
Hiring Manager Title
Senior Vice President of Marketing Data Science & Technology
Travel Percent
Less than 10%
Functions
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