Associate Manager, Go-to-Market

High Liner Foods isseekingaAssociate ManagerGo-to-Marketto join our Innovation this role you will be the commercial champion for innovation ensuring that what we create not only meets consumer needs but also delivers success in store and with customers.

This role sits at the intersection ofinnovation marketing category management and sales enablement helping bring to life new products and platforms through compelling go-to-market strategies and role requires a strong understanding ofcustomerneeds and involves working closely with cross-functional teams to ensure every innovation is positioned for success.

You will build customer-ready stories drive sell-in excellence and ensure innovation launches are fully equipped for market success across both food service and retail channels.A key part of this role is close collaboration with the Coreteam functionsincluding : Customer Marketing Sales Planning Insights& Analyticsand RGM to ensure alignment and executional excellence.

Accountabilities and responsibilities

• Develop customer ready toolkits compelling sell stories and value propositions that drive adoption and engagement among retail and foodservice customers.
• Leverage category management and planogram strategy as key knowledge assets.
• Partner with Marketing and Sales to develop trial and awareness plans to launch innovation with excellence
• Partner with other functions especially Sales Sales Planning Category Management and Customer Marketing to develop launch plans.
• Monitor customer category and shopper trends to inform innovation pipelines and in-market performance metrics.
• Own and manage GTM readiness checklists and stage-gate deliverables for all commercial milestones.
• Track and report launch performance and KPIs across sell-in and sell-through identifying and actioning opportunities to improve.
• Be the internal voice of the customer and shopper helping shape how innovation is commercialized and communicated

Qualifications

Whats in it for you

Join High Liner Foods for a career where you shape your path backed by great benefits flexible work and a culture of diversity innovation and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

To learn more please visit our career / LinkedIn / Indeed page

#HLSJ

Required Experience :

Manager

Key Skills

IT Hardware & Networking,Cruise,Import & Export,Light Vehicle Driving,ACCA,ITI

Employment Type : Full-Time

Department / Functional Area : Innovation

Experience : years

Vacancy : 1