Social Media Creative (San Francisco)

About The Role

We need someone who can make AI feel less intimidating and more magical through social content that stops the scroll. You understand that behind every AI breakthrough is a human story worth telling, and you know how to tell it in 15 seconds or less.

This isn't about posting product updates. It's about creating moments that make people realize : Wait, AI can do that? You'll turn complex AI concepts into content that grandparents and CTOs both understand and share.

You believe that the future of AI adoption happens one viral moment at a time, and you're here to create those moments. Whether it's a TikTok showing a lawyer building their first AI assistant or a LinkedIn post that changes how someone thinks about their job, you make AI accessibility feel inevitable.

What You'll Actually Be Doing :

Turn features into phenomena - That new workflow automation? You're showing it as POV : You just automated 3 hours of work in 3 minutes. The latest AI model integration? You're demonstrating why it matters to someone's Tuesday morning.

Own our social presence across all platforms - TikTok, Twitter, LinkedIn, Instagram - you know what works where and why. You're not just cross-posting; you're crafting platform-native content that feels authentic to each audience.

Capture the aha moments in real-time - When someone builds their first AI agent, when a non-technical user realizes what they can create, when a skeptic becomes a believer - you're there with the camera rolling.

Move at internet speed - AI Twitter is talking about something today? You've got our take ready within hours. New meme format dropping? You're already adapting it to show why natural language programming is the future.

Build community through content - Every post should make someone think these are my people. You're not just growing followers; you're gathering the future builders of AI.

Collaborate with the whole team - Work with our content creator to amplify video content, partner with brand design for visual consistency, and extract stories from engineering that would otherwise stay buried in commits.

Your Content Will Make People Think :

I never thought about AI like that

Wait, I could actually build something useful with this

Finally, someone who explains AI without the jargon

This company actually gets it

You Are Probably :

Obsessed with the craft of social storytelling - You know that the first 3 seconds determine everything, that hooks are more important than conclusions, and that authenticity beats polish every time.

Already creating content about AI and technology - You're the person explaining GPT to your non-technical friends, showing off the latest AI tools, or calling out the hype from the reality.

Platform-native across generations - You get why Gen Z uses TikTok differently than LinkedIn, why Twitter rewards different behavior than Instagram, and how to speak to each audience authentically.

Curious about the human side of technology - You see an AI demo and immediately think about who this helps, what problem it solves, and how to make that story compelling.

Community-minded - You're already part of AI communities, you know the main characters, and you understand what excites (and terrifies) people about AI.

You Definitely Have :

Proven social media growth - You've built audiences from scratch and know what it takes to break through the noise. You can point to specific campaigns or content that moved metrics that mattered.

End-to-end content creation skills - You can ideate, shoot, edit, write, and publish without needing a team. You're comfortable with cameras, editing software, and content planning tools.

Deep understanding of AI landscape - You know the difference between foundation models and fine-tuning, you follow AI Twitter religiously, and you can explain why this moment in AI history matters.

Data-driven creative instincts - You create based on gut feeling but optimize based on performance. You know which metrics matter and which ones are vanity.

Speed as a superpower - You can turn a company announcement into viral content in under an hour. You ship daily content without sacrificing quality.

Brand intuition - You understand our voice instinctively and can represent Wordware authentically across different contexts and conversations.

Bonus Points If You :

Master AI-powered content creation tools - You're already using AI to accelerate ideation, editing, thumbnail creation, and everything else in your workflow.

Have experience with technical products - You've made developer tools, B2B software, or complex platforms feel approachable to mainstream audiences.

Built communities around technology adoption - You've helped people overcome the fear of new tools and turned skeptics into advocates.

Have a strong POV on AI democratization - You believe everyone should be able to build with AI, not just engineers, and you're not afraid to say why.

Can point to content that changed conversations - Whether it's a viral thread, TikTok, or campaign, you've created content that shifted how people think about technology.

Understand the creator economy - You know what motivates creators, how to work with influencers, and how to turn users into advocates.

Real Talk :

This is a hands-on role - you'll be creating, posting, and engaging yourself, not managing agencies or teams.

You'll be representing a product that's creating a new category - there's no established playbook for social media for AI development platforms.

Our team has strong opinions about AI's future; your job is to make those opinions feel accessible and exciting to everyone else.

We ship fast and iterate quickly - including on social strategy. What works today might not work tomorrow.

Success means making AI development feel as natural as using any other creative tool, one post at a time.