Senior Director, Downstream Marketing, US Region

Senior Director, Downstream Marketing, US Region

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Senior Director, Downstream Marketing, US Region, is a pivotal leadership role within the Pharmacy Automation business. Reporting to the VP, Global Downstream Marketing, this position is responsible for shaping and executing the downstream marketing strategy for the US region. The role is based in Durham, NC, for 3 days per week and plays a key part in driving commercial growth, market differentiation, and digital transformation for Pharmacy Automation solutions. The Senior Director will lead a team to deliver impactful go-to-market strategies, ensure alignment with global objectives, and support BD's mission to advance the world of health.

Key Responsibilities

Develop and Execute Regional Market Strategy :

• Craft and communicate a clear, customer-facing vision for Pharmacy Automation in the US region across all of customer segments : Retail, Closed Door and Long Term Care Pharmacy, Health Systems, National Accounts and the Department of Defense
• Identify and prioritize growth opportunities within key customer segments.
• Align marketing priorities with regional healthcare trends, regulatory requirements, and customer needs.
• Ensure quality lead generation to driver commercial success for our sales teams
• Partner closely with other teams across the organization : Sales, Upstream Marketing, Commercial Operations and Customer Service

Go-to-Market Execution :

Portfolio Positioning and Differentiation :

Pricing Execution & Promotions :

Market Intelligence and Insights :

Team Leadership and Development :

Key Performance Indicators (KPIs)

Qualifications

Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Required Skills

Optional Skills

Primary Work Location

USA NC - Durham - Roche Drive

Additional Locations

USA NJ - Franklin Lakes

At BD, we are strongly committed to investing in our associatestheir well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role.

Salary Range Information : $168,900.00 - $304,000.00 USD Annual