Digital Marketing Manager

Description

Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.

Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

Skybound is seeking a results-driven Digital Marketing Manager to drive audience capture and fan-oriented virtual programs to engage, monetize and grow community around our key IP. This growth marketing role is best suited for a creative mind with analytical abilities to test and learn the best channels and strategies to acquire and engage with our fans. Must have experience with CRM / SMS marketing, digital marketing, and project management.

Reports : This position will report to the VP of Digital Content and Channel Growth.

Responsibilities : Responsibilities include, but are not limited to :

• Develop and implement comprehensive digital marketing strategies aimed at user acquisition via online platforms, social media, and CRM channels.
• Directly manage and launch growth and fan acquisition campaigns, collaborating with cross-functional teams to meet client and company goals.
• Traffic creative assets across various channels, ensuring timely delivery and adherence to brand guidelines.
• Write clear and effective creative briefs that guide the development of marketing materials and campaigns.
• Oversee digital advertising campaigns ensuring they align with overall brand objectives and budget constraints.
• Create content calendars, including email and SMS campaigns, that identify and incentivize fans to engage and transact with our offerings.
• Build performance dashboards to test and optimize campaigns and creative execution.
• Analyze performance metrics to assess the effectiveness of marketing campaigns and recommend adjustments as necessary.
• Stay current with industry trends and best practices in digital marketing, CRM, and user acquisition strategies.

Requirements

Job Type : Regular, Full-Time

Salary Range : $85,000 - $100,000

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.

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