Marketing Manager, Architectural Products

Overview If you thrive on turning insight into action — building marketing strategies that connect audiences, messaging, and channels to drive growth — this role is for you.

We are seeking a Marketing Manager – Architectural Products skilled at defining positioning, value propositions, and messaging that clarifies what to say (not necessarily how to say it ) to connect with our audiences and drive specifications and sales.

The core of this role is hands-on :

• guiding messaging, defining content strategy, prioritizing channels, and aligning strategies across the funnel.
• You’ll track KPIs, optimize programs for performance, and lead CEU development, trade show strategy, and sales rep enablement — collaborating with product and brand leaders to ensure our tools, messaging, and channels all work together to drive growth.
• Our portfolio includes high-end materials for feature walls and column covers, as well as elevator cab interior systems packaged with our materials.
• Because our audiences include both specifiers (architects and designers) and buyers (elevator contractors and building owners) , this role requires a marketer who understands how to tailor strategies to each.
• For specifiers, that means building programs around education and inspiration — trade shows, CEUs, and thought leadership content.
• For contractors and buyers, it means delivering clarity and accessibility through PPC, SEO, trade publications, and direct communications.
• You’ll own the channel strategy for both audiences , ensuring each message meets its audience where they are and moves them toward specification and purchase.
• Core Responsibilities Revenue Growth Create and lead marketing strategies that directly support specifications, and contractor sales.   Audience Strategy & Messaging   Identify the value propositions for our Specifier and Contractor audiences.
• Own messaging guides to ensure clarity and consistency across channels.
• Develop marketing plans tailored to the motivations and behaviors of each audience.
• Define the marketing requirements for design tools and all marketing touch points based upon deep knowledge of the buyer's journey.
• Channel Strategy & Execution   Own both offline and online channel strategies across the funnel, tracking performance and driving continuous improvement.
• Lead CEU program development, trade show strategy, and sales rep enablement.
• Own the email marketing program end-to-end — develop strategy, set KPIs, and track performance to drive engagement.
• Collaborate with Product Managers and the Brand Content Manager to produce aligned collateral and sales tools.
• Manage PR and trade publication presence to extend reach and reinforce positioning.
• Qualifications Proven success in developing and executing marketing strategies that drive measurable revenue growth.
• Experience in B2B marketing, ideally in building materials, architectural products, or commercial interiors.
• Strong understanding of how to market differently to specifiers (architects, designers) and buyers (contractors, building owners).
• Experience leading trade shows, CEU programs, events, and rep enablement initiatives.
• Strong communicator with a mix of strategic thinking and hands-on execution skills.
• Why Join Us This is a chance to step into a fun, creative, and strategic role where your work will directly shape how our products connect with the market.
• We are an innovative, vibrant, and collaborative team in a brand-building phase — passionate about making great products and supporting our salespeople.
• We love what we do, we support each other, and we’re excited to bring in someone who shares our energy and drive.
• Benefits 401k 401k matching Dental Insurance Employee Assistance Program Health Insurance Health Savings Account Life Insurance Paid Time Off Referral Program Retirement Plan Vision Insurance Forms + Surfaces is an equal-opportunity employer.
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