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Senior Director, Head of U.S. HCP Marketing - PH-ILD, IPF, PPF (TPIP)

Senior Director, Head of U.S. HCP Marketing - PH-ILD, IPF, PPF (TPIP)

New Jersey StaffingBound Brook, NJ, US
22 hours ago
Job type
  • Full-time
Job description

Senior Director, Head of U.S. HCP Marketing

At Insmed, every moment and every patient counts - and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress.

The Senior Director, Head of U.S. HCP Marketing for our TPIP program in Pulmonary Hypertension associated with Interstitial Lung Disease (PH-ILD), Idiopathic Pulmonary Fibrosis (IPF), and Progressive Pulmonary Fibrosis (PPF) will be responsible for shaping and executing the professional marketing strategy to ensure successful U.S. launch readiness and long-term adoption. This role is focused on the U.S. market.

This leader will focus on driving HCP engagement, advancing scientific education, and developing tailored communications to the unique challenges of fibrosing ILDs. This leader will also be responsible for building and developing a high-performing brand team.

What You'll Do :

HCP Marketing Strategy Development

  • Develop the professional brand strategy for TPIP in PH-ILD, IPF, and PPF, including positioning, messaging, and go-to-market frameworks tailored to HCPs treating fibrosing ILDs.
  • Lead campaign development to engage pulmonologists, ILD specialists, and community physicians.
  • Partner with Medical Affairs to ensure scientific and clinical insights inform HCP strategies.
  • Lead development and implementation of tactical plans for health care professionals.
  • Build and implement a clear, concise value proposition, with supporting messaging, for health care professionals to be delivered through a comprehensive launch plan.
  • Support franchise launch readiness by representing the brand in go-to-market and organizational design builds.
  • Build and prepare brand strategy with future indications in mind.
  • Actively participate and represent Brand in various cross-functional meetings (ie. Data Governance, Supply, Global Brand Strategy Team etc)
  • Build a robust medical education plan for both disease awareness and post-launch.
  • Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including HCP experts and professional societies.
  • Work closely with the financial business partner to identify and manage HCP resources.
  • Be a product champion and maintain knowledge of therapy areas.
  • Ensure a culture of compliance for the commercial team.

Launch Planning & Readiness

  • Lead integrated U.S. launch readiness for HCP and payer channels in PH-ILD, IPF, and PPF.
  • Oversee tactical planning, sequencing, KPIs, and execution to support TPIP adoption at launch.
  • Partner with global and regional colleagues to ensure professional and payer strategies are locally relevant while globally aligned.

    • Cross-Functional Leadership

  • Partner with Sales, Market Access, Medical Affairs, and Commercial Effectiveness to ensure alignment of U.S. HCP activities with field execution.
  • Partner with Agency of Record and cross-functional partners, including ex-US colleagues.
  • Work closely with Legal, Regulatory, Compliance, Medical Affairs, Market Access, and Commercial Operations team members to align and compliantly execute key tactical activities.
  • Collaborate with Regulatory, Supply Chain, and Clinical colleagues to ensure compliant and integrated professional and payer campaigns.
  • Work with Advocacy, Corporate Communications, and Investor Relations to ensure consistent external messaging with professional and payer audiences.
  • Collaborate with Global Marketing teams in Europe and Japan to align and harmonize on an integrated overarching brand strategy, with tactical execution tailored to each geography.

    • Franchise Collaboration

  • Partner closely with the Senior Director, HCP Marketing Lead (PAH) to ensure alignment and consistency across indications.
  • Contribute to the development of the overarching TPIP franchise strategy by incorporating HCP and payer perspectives for fibrosing ILDs.
  • Support cross-indication planning and coordination to maximize the impact of TPIP across PH-ILD, IPF, PPF, and PAH.

    • Market, Competitive, and Customer Insights

  • Monitor market trends, payer policies, and competitive dynamics across fibrosing ILDs.
  • Integrate HCP and payer insights to refine marketing strategies.
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    Senior Director Head • Bound Brook, NJ, US