Social Media / Influencer Marketing Manager

Company Overview

Sesh is one of the fastest-growing nicotine brands in North America. Were building a premium, science-backed brand that is changing the way people think about nicotine. As we scale nationally, trade marketing is a critical driver of growth making sure our brand shows up in retail with excellence, speed, consistency, and impact.

About the Role

Were seeking a motivated Influencer / Creator Manager to grow Seshs creator program - our ambassador and affiliate network showcasing the diverse community choosing Sesh. This role centers on building relationships with Instagram, X, and YouTube creators, executing high-impact campaigns, and engaging directly with our online community to drive brand awareness and growth. Youll work closely with our Director of Content, manage day-to-day partnerships, and play a key role in how Sesh+ shows up online.

Role Descriptions

Influencer & Creator Management

Source, establish, and nurture relationships with creators at all levels to build authentic brand love

Design and execute influencer, paid, and affiliate campaigns that align with brand objectives - maximizing reach, authenticity, and engagement

Negotiate contracts, budgets, and deliverables with influencers, ensuring mutually beneficial terms and compliance with brand / legal guidelines

Collaborate with influencers and affiliates to develop content that resonates with our target audience and drives brand adoption

Strategically seed products to creators to generate organic buzz and authentic content

Lead ongoing influencer community management to foster long-term engagement and loyalty

Monitor, analyze, and report on campaign performance using tools like Upfluence and other analytics platforms

Stay up-to-date on industry trends, platform updates, and emerging creators to keep Sesh+ ahead of the curve

Social Media & Community Engagement

Engage with our community daily by commenting, liking, and responding to DMs across all social channels

Support day-to-day posting, scheduling, and platform management

Track and surface community insights, trends, and feedback to help guide brand voice and content direction

Help spark and shape conversations that strengthen Sesh+s presence online

Qualifications

2-3 years of experience in influencer marketing, affiliate / ambassador program management, or social media community management

Strong understanding of social platforms (Instagram, TikTok, YouTube, X / Twitter) and influencer / affiliate tools (Upfluence)

Excellent communication and relationship-building skills; comfortable managing multiple creators at once

Organized, detail-oriented, and able to balance day-to-day operations with strategic growth

Comfortable working in a regulated industry (nicotine / harm reduction) and excited about Seshs mission

What We Offer

Impact : Be part of a movement creating meaningful change in a stagnant, Big Tobacco - dominated industry

Growth : Work directly under senior leadership in a role with clear upward mobility

Flexibility : Fully remote work with preference for Austin-based candidates

Culture : A small but driven team that values independence, creativity, and authenticity

Mission : Help redefine nicotine consumption and contribute to a smoke-free future

How to Apply / What We Expect

Apply directly on LinkedIn - In your application, please include :

Why youre the perfect fit for a collaborative, growing brand like Sesh

Your experience with both social media and influencer management (dont forget to highlight proven ROI through organic social and influencer campaigns)

A favorite campaign youve worked on and why youre proud of it

Pick three influencers you think would be great representatives for Sesh : one micro, one mid-tier, and one macro - Include their handles, follower count, and a brief explanation of why theyd be a good fit for the brand