Vice President, Multi-Media Strategic Engagement

The Vice President, Multi-Media Strategic Engagement reports to the Senior Vice President, Strategic Marketing & Constituent Engagement providing vision, development and execution of the Alzheimer’s Association’s holistic multi-media strategic fundraising and marketing engagement. This includes building data driven fundraising and multi-media content creation, digital channel engagement, and digital fundraising communications to advance the organization's mission, grow revenue, expand awareness, and engage key audiences. This position will provide leadership on multi-channel fundraising and awareness efforts focusing on revenue, volunteer engagement and new product marketing and serve as a strategic adviser to Senior Vice President of Strategic Marketing & Constituent Engagement and other executives, ensuring all multi-media communication and fundraising efforts are aligned with the organization's strategic plan and goals.

Essential Functions

• Develop and implement a multi-year, integrated strategic communications and revenue plan that leverages diverse multimedia platforms to advance the organization's strategic plan, grow revenue through products and digital fundraising and broaden awareness of its programs and priorities.
• Establish the strategies to create compelling, data driven advertising, social, website and fundraising design and creative that resonates with key audiences, including donors, volunteers, partners, and the public.
• Collaborate with senior leadership and staff partners across the Association to identify and prioritize emerging issues and seize communication and strategic revenue opportunities, ensuring the organization remains timely, responsive, and relevant.
• Present multi-media engagement and revenue strategies and campaigns to leadership and staff across the organization to maximize impact, grow revenue and ensure strong collaboration.
• Lead and collaborate with internal and external partners on the development and execution of a comprehensive content and revenue strategy for all media channels, including the organization's website, search, email, video, podcasts, texting, and social fundraising.
• Ensure that all content is high-quality, on-brand, and optimized for maximum revenue, reach and engagement across different multi-media channels and audience segments.
• Stay informed on emerging media trends and technologies to continuously grow revenue, enhance content, and advise internal team.
• Build out a DRTV and CTV fundraising program to maximize brand and development growth for the Association, working with agencies on creative and fundraising strategy to optimize ROI and new donor acquisition.
• Collaborate with the mission engagement development team to create strategies and execute new product development revenue opportunities.
• Lead, mentor, and recruit a high-performing team of communication, content, and digital and fundraising specialists.
• Foster a collaborative, inclusive, and high-performance culture that values continuous learning and growth.
• Oversee revenue and expense projections for multi-media campaigns including digital direct response, paid and organic search, CTV / DRTV and advertising for Association wide campaigns.
• Manage multiple fundraising and multi-media vendor relationships, collaborate with internal stakeholders to ensure mission goals are met.
• Establish and track key performance indicators (KPIs) for all content and media channels and revenue generating campaigns.
• Utilize data-driven insights and analytics tools to assess fundraising and engagement performance, optimize strategies, and report on the effectiveness and impact of multi-media and revenue generating campaigns.

Experience and General Requirements

Education

Position Location

Remote or Chicago, hybrid

Full time based on 37.5-hour work week minimum

Position Compensation : The Alzheimer's Association’s good faith expectation for the salary range for this role is between $210,000-$225,000; this position is eligible for a bonus based on both individual and organizational performance, up to 15%.

Reports To : Senior Vice President of Strategic Marketing & Constituent Engagement

Who We Are

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org / jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.

The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours / week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Please click for more information.

Full time employees (37.5 hours / week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

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