JPMorgan Wealth Management Product Marketing - Senior Associate

Marketing Strategy Senior Associate

J.P. Morgan Wealth Management is a critical growth business for the firm, serving clients from the mass affluent to the ultra-high-net-worth markets. Within the J.P. Morgan Advisors (JPMA) and Chase Wealth Management (CWM) Marketing teams, you will play a pivotal role in driving strategic, advice-led marketing programs that position and promote our comprehensive offerings across investments, banking, and lending. This role sits at the intersection of product marketing and advisor enablement, focusing on bringing our wealth management solutions to market and ensuring their success through targeted campaigns and impactful communications.

As a Product Marketing Senior Associate on the JPMorgan Wealth Management team, you will be a marketing champion for a suite of products across banking, lending, and investing, responsible for the creation, coordination, and communication of multi-channel marketing programs. You will develop product positioning and lead go-to-market strategies that meet customer needs. You will work closely with key stakeholders across product, marketing, content, finance, and analytics, among others.

Job Responsibilities

• Develop, implement, and lead integrated marketing programs that deepen relationships with Affluent, High-Net-Worth (HNW), and Ultra-High-Net-Worth (UHNW) clients, ensuring the right message reaches the right audience.
• Become a subject matter expert on the products and target customers, providing insights to inform campaign development and positioningown and drive the value proposition.
• Manage the overall strategy and deliverables for engagement programs and digital channels, creating engaging experiences across client segments.
• Collaborate with key business stakeholders, marketing partners, and subject-matter experts to align on strategies, deliverables, and ROI, and to ensure project milestones are met.
• Own end-to-end project management for external marketing programs and new tools or capabilities, including creative briefs, business cases, and cross-functional partnerships.
• Create and package strategic presentations and marketing plans for senior leadership, clearly articulating campaign objectives, performance metrics, and recommendations.
• Connect marketing priorities to broader strategic goals from key business organizations and partners.
• Continuously optimize campaigns, prepare and report results, and apply learnings to future initiatives.
• Implement and maintain reporting dashboards to track usage and performance, and identify opportunities for further optimization through advisor feedback and metrics.
• Track and manage the overall budget, ensuring campaigns and strategies utilize cost-effective options.

Required Qualifications, Capabilities, and Skills

Preferred Qualifications, Capabilities, and Skills