Data Scientist, Lifecycle Marketing

Job Title : Data Scientist, Lifecycle Marketing

Location : Hybrid onsite in San Francisco

Hours : 40 hours / week

Duration : 6+ month contract

Compensation : $165 / hr W2

Start Date : ASAP

About the Role

We are seeking a hands‑on Data Scientist to lead lifecycle marketing analytics for both B2B and B2C users. This role is strategic and operational , focusing on data foundation, experimentation, and analysis to drive measurable growth.

You will define user segmentation, build targeting models, establish data pipelines, manage A / B testing programs, and provide actionable insights to inform marketing strategy. The ideal candidate thrives in a fast‑growing, early‑stage SaaS environment (0–1 stage), can operate independently, and communicates effectively with cross‑functional teams and leadership.

Key Responsibilities

Data Foundation & Insights (40%)

• Define segmentation for B2B and B2C users : onboarding, activation, retention, churn, resurrection, etc.
• Build marketing programs and audience targeting strategies across free, Pro / Max, API, and churned users.
• Align with marketing partners to define metrics, actions, and lifecycle strategy .
• Establish data foundations to support ongoing lifecycle programs.

Experimentation & Measurement (40%)

Design and implement A / B tests and experimentation roadmap.

Analysis & Strategic Insight (20%)

Leadership & Autonomy

Must‑Have Qualifications

Nice‑to‑Haves / Preferred Experience

Signals of Excellence

Seniority level

Employment type

Job function

Industries

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