Director, E-Commerce Growth Marketing

Job Description

Job Description

The Director of Global Ecommerce Growth Marketing is responsible for leading Skullcandy's global growth engine across performance marketing, CRM, lifecycle, affiliate, and influencer channels. This role will own strategies that maximize revenue, drive consumer acquisition, retention, and lifetime value through data-driven, full-funnel campaigns. Reporting directly to the VP, Global Ecommerce & Growth, this individual will play a critical leadership role in shaping and delivering Skullcandy's ecommerce vision.

Primary Functional Responsibilities

• Lead Skullcandy's growth marketing strategy across paid media, CRM, retention, affiliate, and influencer programs to meet revenue and profitability targets.
• Manage a team of channel specialists and agency partners responsible for execution across paid search, paid social, display, and affiliate networks.
• Develop and oversee the customer lifecycle roadmap , driving engagement, repeat purchase, and loyalty across email, SMS, and owned channels.
• Partner with brand and creative teams to ensure messaging is consistent, culturally relevant, and optimized for performance.
• Define and manage growth KPIs - CAC, LTV, ROAS, CRM health, and channel efficiency - with a strong focus on continuous testing and optimization.
• Expand Skullcandy's affiliate and influencer programs , identifying strategic partnerships that drive scalable, high-quality traffic and sales.
• Leverage data and insights to inform marketing investments, segmentation, creative testing, and personalization strategies.
• Collaborate cross-functionally with eCommerce, Merchandising, and Brand Marketing to align growth strategies with business priorities.
• Stay ahead of emerging growth platforms, tools, and trends - from creator marketing to AI-driven optimization.

Required Experience & Skills

As part of the application and onboarding process, Skullcandy conducts background checks on prospective employees to ensure a safe and trustworthy work environment. These checks may include, but are not limited to, verification of employment history, education credentials, criminal records, and other relevant information as permitted by law.

By submitting your application, you authorize Skullcandy to perform such checks and consent to the collection of information necessary to complete the process. All information obtained will be handled confidentially and in accordance with applicable laws and regulations.

If you have any concerns regarding this process or require accommodations, please make Skullcandy aware.

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