Marketing Strategy Manager - Owned Channels- Vice President

Acquisition Marketing Team Role

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels, including Chase.com and the Chase Mobile App. As a Marketing Strategy Manager on the Acquisition Marketing team, you will drive growth of new banking relationships driven by acquisition marketing through our Owned Channels.

Job responsibilities :

• Partner with leaders of centralized teams managing Owned Channels to pragmatically advance our customer growth results via strong collaboration and influence.
• Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities.
• Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets.
• Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps.
• Lead Acquisition ad serving improvements in partnership with Owned Media and Modelling to improve discoverability and share-of-voice of our messages.
• Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve.
• Identify, triage and escalate ad performance issues for timely resolution.

Required qualifications, capabilities and skills :

Preferred qualifications, capabilities and skills :

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and / or discretionary incentive compensation, paid in the form of cash and / or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer / Disability / Veterans