Digital Media Strategist

Job Description

Job Description

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The ACLU Foundation of San Diego & Imperial Counties (ACLUF-SDIC) seeks a Digital Media Strategist .

The ACLUF-SDIC is a nonpartisan, not-for-profit 501(c)(3) civil liberties and civil rights organization. working to advance equality, freedom and justice through public education and litigation. Together with the ACLU of San Diego & Imperial Counties, the 501(c)(4) nonprofit organization that does our legislative lobbying work, we are a prominent force for the protection and expansion of fundamental rights in California’s second-most populous county (San Diego) and the county with the highest per capita Latina / o population (Imperial).

While there are more than 50 ACLU affiliates nationwide, our work covers the length of California’s border with Mexico. We work collaboratively with the National ACLU and with ACLU affiliates in California, on the U.S-Mexico border and throughout the United States. In addition, we value partnerships and collaboration with community organizations and groups across the state and throughout the binational border region.?

The ACLU Foundation of San Diego & Imperial Counties and ACLU of San Diego & Imperial Counties (known collectively as ACLU-SDIC) have a proven track record of success combining impact litigation, policy advocacy, legislation, research and analysis, public education, strategic communications and community organizing to achieve meaningful social change. We are dedicated to confronting issues that threaten our most cherished civil rights and freedoms and defending the progress the ACLU has made over its 100-year history.

Deciding to apply for any position is an investment of your time and energy. We are providing the details below to help you decide if exploring this opportunity feels right to you. To learn more about us and have a small peek into our organizational work, please watch the videos linked below.?

Videos : Why we do this work | Hope for the Future

Position Summary :

The Digital Media Strategist brings ACLUF-SDIC’s mission to life across digital platforms by producing compelling, values-aligned multimedia content. Reporting to the Content Strategy Manager and based on the External Affairs team, the strategist is responsible for shaping the organization’s online presence through strategic use of social media, website content, videography, photography, and visual design.

This position plays a key role within the Communications function of the External Affairs team. The External Affairs team fuels the ACLUF-SDIC’s mission by forging meaningful relationships and mobilizing vital resources to drive lasting impact. We connect supporters to our vision and amplify our message through values-aligned fundraising, strategic communications, and transformational partnerships.

This role combines digital creativity with technical skill and fieldwork. The strategist not only manages and produces online content, but also regularly attends events, actions, and community gatherings to capture original photo and video assets that reflect the impact of ACLU-SDIC’s work. With a finger on the pulse of social media trends and how mission-driven organizations are telling stories, the strategist ensures our content remains fresh, resonant and rooted in justice.

Primary Duties and Responsibilities :

Social Media Strategy & Execution

• Maintain and execute a dynamic social media calendar in coordination with the Owned Content Manager.
• Create and publish original, high-quality, and brand-aligned content for ACLU-SDIC’s social platforms to inform, mobilize, and engage.
• Monitor and respond to audience interactions to foster online community and dialogue.
• Track performance metrics across platforms, and use data to refine and evolve tactics for reach, engagement, and impact.
• Stay ahead of emerging trends, tactics, and formats in social media and nonprofit storytelling—especially how values-aligned organizations effectively use digital tools to build community and shift narrative.

On-the-Ground Content Gathering

Website Content & Management

Design & Multimedia Production

Digital Infrastructure & Quality Control