Product Marketing Manager, Apple Ads

Product Marketing Manager, Apple Ads

Cupertino, California, United States

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact : We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizesfrom small app developers to big, global brands. Because when advertising is done right, it benefits everyone. We're looking for a passionate product marketer to help drive the success of new Ads products and features. As a key member of the Ads product marketing team, you'll help shape product strategy and business decisions through research, cross-functional partnerships, and smart go-to-market strategies. You'll work on marketing initiatives that drive awareness and adoption of our products, and you'll represent the voice of the customer to influence the product roadmap and requirements. You'll be a product expert with extraordinary attention to detail and a willingness to obsess over details.

Description

• Understand and articulate industry trends, represent the voice of the customer, and articulate these needs to cross-functional teams to help shape the product and user experience. - Develop product positioning, value propositions, narratives, and marketing messages that resonate with our audiences, including app developers of all sizes, agencies, and marketers. - Develop go-to-market strategies for new features and products. - Collaborate with product management, marketing managers, and sales teams to define standard processes and create marketing programs and content. - Work with the design team to ensure product positioning and value props are incorporated throughout the user interface. - Collaborate and work cross-functionally with sales, business development, channel marketing, product, creative, and regional marketing teams.

Minimum Qualifications

Preferred Qualifications

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.