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Marketing Manager

Marketing Manager

Grosse Pointe Yacht ClubGrosse Pointe Shores, Michigan, USA
30+ days ago
Job type
  • Full-time
Job description

Title : Marketing Manager

Reports to : Membership & Marketing Director

Qualifications : Business or related degree or equivalent in appropriate certification. A minimum of five or more years experience in a similar position. Ability to communicate in a highly professional fashion with the community and with prospective members. Proficient in necessary computer programs as needed to facilitate the Membership Marketing Director.

Position Summary : GPYC is seeking a versatile creative and fast-learning Marketing Manager to join our Membership & Marketing team. This is a hands-on multifaceted role for someone who thrives in a dynamic environment and enjoys blending strategic marketing with creative execution.

While expertise in every skill listed is not required candidates who demonstrate strength in several areas proficiency in others and a strong desire to learn and grow will be well-suited for this role. This position requires regular on-site presence and occasional evening and weekend availability for event support and content capture.

Preferred Skills & Tools :

Social Media & Content Strategy

  • Content creation for Instagram Reels Facebook TikTok and YouTube
  • Experience using Meta Business Suite for scheduling and audience engagement
  • Familiarity with Hootsuite Buffer or Sprout Social
  • Strong understanding of visual trends and digital storytelling

Analytics & Growth

  • Proficiency with Google Analytics 4 (GA4)
  • Ability to analyze data and apply insights to optimize marketing strategy
  • Digital Marketing & Innovation

  • Strong copywriting for digital platforms email and brand messaging
  • Basic understanding of SEO and keyword strategy
  • Familiarity with web design principles and user experience (UX) is a plus.
  • Comfortable using AI tools such as ChatGPT Grok Gemini or Perplexity for ideation and content support
  • Experience with automation tools like Zapier or Make (Integromat)
  • Project Management

  • Highly organized and able to manage multiple deadlines and priorities
  • Familiar with tools like Trello or similar project management platforms
  • Creative & Design Tools

  • Experience with Adobe Creative Suite (Photoshop Illustrator InDesign Premiere Pro After Effects)
  • Comfortable using Canva and Adobe Express for quick-turn projects
  • Basic video editing skills with tools like Final Cut Pro DaVinci Resolve or Premiere Pro.
  • Familiar with cameras lighting and production setups for capturing high-quality video content.
  • Daily Responsibilities :

  • Responsible for keeping the GPYC website & application up to date.
  • Responsible for assisting all other departments with promotional materials invitations flyers signage and presentations for Club events.
  • Responsible for monitoring all website event registrations.
  • Responsible for serving as a photographer at various social events and activities in all departments and maintaining an archive of graphic files.
  • Responsible for assisting with composition and distribution of the Annual Member Guide.
  • Responsible for curating & sending letters of introduction.
  • Responsible for assisting with Club mailings.
  • Responsible for serving as a backup with email marketing (Weekly Buzz & Weekend Ahead).
  • Responsible for owning Marketing Request Forms.
  • Required Experience :

    Senior IC

    Key Skills

    Business Development,Customer Service,Apache,Market Research,Customer Relationship

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Marketing Manager • Grosse Pointe Shores, Michigan, USA

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