Title : Marketing Manager
Reports to : Membership & Marketing Director
Qualifications : Business or related degree or equivalent in appropriate certification. A minimum of five or more years experience in a similar position. Ability to communicate in a highly professional fashion with the community and with prospective members. Proficient in necessary computer programs as needed to facilitate the Membership Marketing Director.
Position Summary : GPYC is seeking a versatile creative and fast-learning Marketing Manager to join our Membership & Marketing team. This is a hands-on multifaceted role for someone who thrives in a dynamic environment and enjoys blending strategic marketing with creative execution.
While expertise in every skill listed is not required candidates who demonstrate strength in several areas proficiency in others and a strong desire to learn and grow will be well-suited for this role. This position requires regular on-site presence and occasional evening and weekend availability for event support and content capture.
Preferred Skills & Tools :
Social Media & Content Strategy
- Content creation for Instagram Reels Facebook TikTok and YouTube
- Experience using Meta Business Suite for scheduling and audience engagement
- Familiarity with Hootsuite Buffer or Sprout Social
- Strong understanding of visual trends and digital storytelling
Analytics & Growth
Proficiency with Google Analytics 4 (GA4)Ability to analyze data and apply insights to optimize marketing strategyDigital Marketing & Innovation
Strong copywriting for digital platforms email and brand messagingBasic understanding of SEO and keyword strategyFamiliarity with web design principles and user experience (UX) is a plus.Comfortable using AI tools such as ChatGPT Grok Gemini or Perplexity for ideation and content supportExperience with automation tools like Zapier or Make (Integromat)Project Management
Highly organized and able to manage multiple deadlines and prioritiesFamiliar with tools like Trello or similar project management platformsCreative & Design Tools
Experience with Adobe Creative Suite (Photoshop Illustrator InDesign Premiere Pro After Effects)Comfortable using Canva and Adobe Express for quick-turn projectsBasic video editing skills with tools like Final Cut Pro DaVinci Resolve or Premiere Pro.Familiar with cameras lighting and production setups for capturing high-quality video content.Daily Responsibilities :
Responsible for keeping the GPYC website & application up to date.Responsible for assisting all other departments with promotional materials invitations flyers signage and presentations for Club events.Responsible for monitoring all website event registrations.Responsible for serving as a photographer at various social events and activities in all departments and maintaining an archive of graphic files.Responsible for assisting with composition and distribution of the Annual Member Guide.Responsible for curating & sending letters of introduction.Responsible for assisting with Club mailings.Responsible for serving as a backup with email marketing (Weekly Buzz & Weekend Ahead).Responsible for owning Marketing Request Forms.Required Experience :
Senior IC
Key Skills
Business Development,Customer Service,Apache,Market Research,Customer Relationship
Employment Type : Full-Time
Experience : years
Vacancy : 1