Senior Social Media Strategist

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Senior Social Media Strategist

role at

The Hoffman Agency

2 days ago Be among the first 25 applicants

Hybrid-San Jose, CA | Portland, OR | Boston, MA | Seattle, WA)

Do you consider social a key method of communication? Do you think memes can propel a brand narrative? Are you excited about data? Us too!

We are an integrated communications consultancy that solves business problems for tech companies, and while our heritage lies in earned media and PR, we increasingly execute “blended” campaigns that use content to tap into owned and paid media, as well as other digital modalities.

Now, more than ever, we’re looking for capable and creative individuals, eager to help us seize the plethora of opportunities knocking down our metaphorical door – in this case as a Senior Digital Account Executive!

Skills And Responsibilities

Execute and own the day-to-day management of social media campaigns on behalf of clients, supporting content creation and engagement recommendations

Write compelling, quality social copy that engages

Manage online communities

Ideate and create quality, error free work on multiple social and digital channels

Proven ability to lead projects from planning to completion with precision, time management while maintaining high-quality outcomes.

Measure success on each platform sharing actionable insights with your account teams and clients

Lead client calls, presenting updates and contributing to proactive and positive communications

Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts

Work with the PR teams to uncover opportunities to provide additional services to clients, expanding digital engagement

Support new business and current client research efforts through social listening tools

Utilize our digital tech stack to work smarter and measure performance

Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe

Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve

Work with creative to craft visual stories we can tell on social media

Track the effectiveness of social media posts, campaigns and creative then recommend optimizations

Collaborate across the agency to produce good work!

Functional Expertise

Firm understanding of social media best practices – particularly those applicable to the platforms most relevant to our B2B Tech clients (hint : LinkedIn)

Develop content, platform and campaign strategies based on specific objectives and content needs of individual clients

Ability to pinch hit as a copywriter and recognize that compelling content isn’t riddled with showy adjectives and adverbs

Project and account management (including ability to prioritize)

Understanding of the following, a plus :

Data analytics and supporting tools like Google Analytics

Paid social campaign management and execution

Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.

SEO, SEM, PPC and other acronyms that fall under the digital umbrella

Marketing automation platforms like HubSpot and / or Marketo is also a plus

Qualifications

Bachelor’s degree in business, PR / Advertising, Communications, Journalism or Liberal Arts

2-4 years of public relations experience (agency experience is preferred)

Report into one of our office locations (Boston, Portland, or San Jose)

Constantly thinking about social media and how our brands can communicate on these platforms

Thirst for learning about technology, social media, and marketing

Cultivate teamwork and a mentality that the team’s success is everyone’s success

knack for taking complex information and reshaping it so others can understand it

Can problem-solve and loves a challenge

Has a sense of humor(required)

People-centered benefits

20 PTO days

11 holidays including MLK day, President’s Day, and Floating Holiday

Birthday PTO

401(k) match

Going the extra kilometer (gain extra time off from going above and beyond)

Knock-off early on Fridays!

Weekly Wellness Hour

Sabbatical program

Home office stipend

Wellness and Professional Development Fund

Mentor Program

This role’s internal title will be Digital Senior Account Executive, with a competitive benefits package and salary range of $64,000 - $72,000, depending on experience and location. We will contact all shortlisted candidates.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Public Relations and Communications Services

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