Vice President of Business Development

Job Description

Established in 1992, Greenwood Industries is a privately held company that’s grown to become one of the Top 10 commercial roofing and building envelope systems contractors in the United States. We are headquartered in Worcester, Massachusetts, with nine locations throughout the Northeast.

At Greenwood Industries, our success is sustained by the timeless values of hard work, quality and fairness, amplified by the integration of new technologies and means & methods of construction that elevate our performance.

We have grown primarily through repeat business from many of the region’s most respected general contractors, architects, engineers and building owners. We have extended our reach with strategic acquisitions of like-minded companies and continue to look for opportunities to add talented teams to the Greenwood group.

Today we have more than 750 people working at Greenwood Industries, giving us the capacity to perform at any scale. We are signatory to 17 union contracts, because we value the integrity of skilled labor and are committed to providing jobs that sustain families and communities.

At Greenwood our craft is building envelope systems. Our mission is building long-term relationships with employees and construction partners.

Greenwood Industries and Greenwood Roof Services (GRS) are seeking a dynamic Vice President of Business Development to lead and scale our growth strategy across all service lines and regional branches. This executive-level position is responsible for overseeing all aspects of business development, sales strategy, and market expansion for both entities as we continue to grow our footprint across the Northeast, Mid-Atlantic, and beyond.

This leader will play a pivotal role in developing and executing growth initiatives, managing key relationships, and fostering strategic partnerships that align with our mission to deliver premium building envelope solutions in roofing, masonry, waterproofing, and sheet metal services.

Key Responsibilities :

Strategic Growth & Expansion

• Develop and lead a unified business development strategy that supports the growth goals of both Greenwood Industries, GRS, and TWC Phoenix.
• Identify emerging markets and high-value opportunities in alignment with company expansion plans.
• Drive branch-level business development efforts by supporting localized sales teams and regional leadership.

Sales Leadership & Market Development

Set and oversee performance targets for the sales organization across all branches and service divisions.

Work in partnership with estimating, marketing, and operations to ensure a cohesive go-to-market strategy.

Cultivate a pipeline of high-value opportunities across commercial, institutional, and industrial markets.

Client & Partner Relationship Management

Build and nurture relationships with high-level decision makers, repeat clients, and strategic partners.

Oversee key accounts and client success initiatives to ensure long-term retention and growth.

Represent the brand at industry events, trade shows, and conferences nationwide.

Team Leadership & Development

Recruit, train, and manage a high-performing business development team across regional branches.

Coach branch-level sales staff and reinforce a culture of accountability, performance, and collaboration.

Market Intelligence & Analytics

Conduct regular market and competitor analysis to inform business strategies.

Monitor KPIs and generate reports for executive leadership, adjusting strategy based on performance metrics.

Collaborate with marketing to align campaigns with real-time sales data and regional goals.

Operational & Budget Oversight

Develop and manage the business development operating budget, ensuring efficient use of resources.

Coordinate with finance and leadership to assess ROI on business development initiatives.

Innovation & Technology Integration

Stay ahead of industry trends, emerging technologies, and digital tools to enhance sales effectiveness.

Champion CRM adoption (FollowUp CRM) across departments to streamline client engagement and forecasting.

Greenwood Industries is an equal opportunity employer. We consider all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.

Benefits :

401(k)

401(k) matching

Dental insurance

Employee assistance program

Flexible spending account

Health insurance

Life insurance

Paid time off

Retirement plan

Vision insurance