Associate Director, Digital Marketing, Customer Engagement Planning and Measurement

Customer Engagement Architect (CEA)

As a key member of the Customer Engagement Planning & Measurement team, this Associate Director role will lead the Omnichannel go to market efforts and work with teams of analytic professionals and external media, creative and analytics agency partners.

As we move towards faster insight-gathering, faster decision-making and improvement in the ability to execute more efficiently across multiple channels, we need to be able to deliver relevant information, solutions, and services to our customers how and when they need it. It is imperative that we understand our customers' engagement preferences more deeply and execute on those insights more efficiently across our promotional mix.

In this role, which is more commonly referred as the Customer Engagement Architect (CEA), this individual will :

• Define and develop the promotional HCP & consumer activation and engagement strategic go to market plans
• Improve our ability to Go-To-Market and engage customers in a timelier, and relevant way.
• Define the proper KPIs and measurement plans to deliver data driven decisions and optimizations
• Be responsible for working in an Agile setting along with the brand team, leveraging new and existing capabilities to bring to light customer insights and help the team execute on the engagement strategies based on those insights.
• Collaborate with a wide array of stakeholders including Marketing, Promotions, Market Research, Analytics, various agencies / consultants, and the broader U.S. enterprise for shared resources.

Key responsibilities include and are not limited to the following :

Required Experience & Skillset :

Preferred Experience & Skillset :

Education required : BA / BS

Work Location : Hybrid work arrangement - 3x days per week in Upper Gwynedd, PA office required.

Required Skills : Adaptability, Business Acumen, Campaign Management, Customer Experience Management, Data Analysis, Digital Branding, Digital Media Advertising, Engagement Strategies, Go-to-Market Strategies, Marketing, Marketing Campaign Development, Market Research, Market Strategy, Media Strategies, Product Launch Planning, Strategic Thinking, Vendor Management, Website Marketing

Preferred Skills :

The salary range for this role is $139,600.00 - $219,700.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https : / / jobs.merck.com / us / en / compensation-and-benefits .

You can apply for this role through https : / / jobs.merck.com / us / en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

Employee Status : Regular

Relocation : No

VISA Sponsorship : No

Travel Requirements : 10%

Flexible Work Arrangements : Hybrid

Shift : 1st - Day

Valid Driving License : No

Hazardous Material(s) : NA

Job Posting End Date : 11 / 8 / 2025

Requisition ID : R370716