Marketing Automation Specialist

Job Description

Position : Marketing Automation Specialist

Location : Arlington, VA (Hybrid)

Pay : Starting at $100,000 / year

Type : Full-time; Direct Hire

Greene Resources is seeking a Marketing Automation Specialist to join a growing and dynamic team! We are looking for a skilled Marketing Automation Specialist to lead the development and optimization of automated marketing workflows that enhance customer engagement and retention. This role will be responsible for building and managing CRM campaigns, designing customer journeys, and ensuring the CRM system operates efficiently and effectively.

Job Description :

• Develop and Implement Automation Strategies : Create and manage marketing automation strategies aligned with business goals and CRM best practices.
• Design and Optimize Customer Journeys : Build, test, and refine automated workflows to improve customer experience and lifecycle engagement.
• Email Campaign Creation : Design and build responsive, personalized email campaigns using CRM tools and templates.
• Manage CRM Communication Channels : Oversee email, SMS, and push notification channels to ensure consistent and effective messaging.
• Monitor and Report on KPIs : Track campaign performance metrics and provide actionable insights to improve effectiveness.
• Analyze Customer Data : Use data to understand customer behavior and inform segmentation, targeting, and personalization strategies.
• Collaborate Cross-Functionally : Work closely with commercial, data, and central CRM teams to align strategies and support lead generation.
• Maintain CRM Systems : Ensure CRM platforms are up-to-date, troubleshoot issues, and support new feature rollouts.

Qualifications & Skills

Greene Resources is part of Corporation, the leading technology-enabled workforce solutions company whose mission is to fix how work is bought, sold and delivered to enable access to the American Dream.

We are proud to be an Equal Employment Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.