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Sr. Director-Product Management (Digital Acquisition Channel)

Sr. Director-Product Management (Digital Acquisition Channel)

AscensionRiverside, CA, US
2 hours ago
Job type
  • Full-time
Job description

Senior Director, Product Management (Digital Acquisition Channel)

The Senior Director, Product Management (Digital Acquisition Channel) is a leader responsible for shaping and executing the strategy for Ascension's web products. This role ensures that every digital touchpoint drives growth, delivers seamless patient experiences, and integrates digital health solutions that expand access, deepen engagement, and improve health outcomes.

You will steer product strategy to align with our core mission of delivering compassionate, tailored careespecially to underserved communities. Your efforts will center on designing digital tools that break down barriers to care. Working closely with diverse teamsspanning engineering, design, analytics, marketing, and operationsyou will ensure tangible impact while reflecting Ascension's values of dignity, integrity, and service.

This position demands a blend of big-picture thinking and hands-on leadership, guiding a talented team to build groundbreaking healthcare experiences. The ideal candidate brings a passion for healthcare innovation, proven expertise in growing consumer acquisition platforms, and the ability to thrive in complex, multi-stakeholder settings.

Key Requirements :

  • Experience building high traffic, complex consumer facing websites leveraging modern marketing technologies, like Content Management Systems, Customer Data Platforms and analytics suites.
  • Experience leading large-scale web projects (redesigns, migrations, new content initiatives).
  • Understanding of paid & organic performance marketing along with AI search and their impact on web conversions.
  • Extensive experience in front-end and back-end website capabilities, platforms, and service-oriented architecture.
  • Translate consumer psychology, data insights, and creative direction into actionable UX improvements.
  • Track record of defining, building, or leading marketplace or consumer product functions
  • Strong communication, presentation and leadership skills.
  • Experience managing product managers with demonstrated success in developing talent

Additional Responsibilities

  • Strategic Leadership & Vision
  • Define and communicate a strong, clear direction for the product area.
  • Drive key business metrics, including revenue, user growth, and engagement.
  • Stay current with healthcare trends, digital health technologies, and regulatory changes.
  • Leverage competitive analysis and market research to identify opportunities.
  • Collaborate with Engineering, Experience Design, Analytics, Marketing and Business Operations.
  • Build and maintain strong relationships with key stakeholders across the organization
  • Product Development & Innovation
  • Use best-in-class product development and management practices.
  • Champion user-centered design principles and ensure consumer empathy drives development.
  • Lead search and discovery, funnel optimization, and data-powered product experiences.
  • Guide the integration of emerging technologies into product offerings.
  • Manage the product development budget and resources efficiently.
  • Performance & Analytics
  • Define, track, and report on key performance indicators (KPIs).
  • Make data-driven decisions using both qualitative and quantitative insights.
  • Optimize product performance based on user feedback and analytics.
  • Ensure financial targets are met and resources are allocated effectively.
  • Drive growth metrics and lifecycle optimization.
  • Team Leadership & Development
  • Lead and mentor a team of world-class product managers.
  • Foster product managers growth and development.
  • Build high-performing, inclusive teams biased toward action.
  • Insure the team's insatiable curiosity for data, constantly seeking to uncover the "why" behind outlying metric.
  • Create a supportive culture that encourages innovation and collaboration.
  • Promote knowledge sharing and best practices across teams.
  • Complexity of Work
  • High level of leadership, critical thinking and clear communication abilities that provide significant direction to the performance of multiple product teams.

    • Minimum Qualifications

  • Bachelor's degree preferred.
  • 4+ years people management experience
  • 8+ years experience in digital / web product management

    • Education :

  • High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership / management OR Associate's degree / Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership / management.

    • Why Join Our Team

    Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

    Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

    Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

    Equal Employment Opportunity Employer

    Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex / gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

    As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

    This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

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