Marketing Content Writer Job at Brinks in Baton Rouge

Pay Range : ?(Minimum to mid pay range specific to NY, CA, CO, WA, MD) 61,700.00 - 77,100.00 USD Annual Brinks Texas License #C00550 #LI-Remote About Brink's : The Brink's Company (NYSE : BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries. We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow. Job Description OverviewAre you a creative writer who can switch seamlessly between translating tech speak and crafting clever content? Do you think clearly, write clearly, and thrive on making complex things make sense? Are you the person who turns complicated product jargon into customer-friendly messaging? Then we've got the perfect role for you. We're looking for a Content Writer who can bring structure and creativity to both customer-facing updates and content marketing. You'll split your time between writing content that drives awareness and lead generation, and crafting clear, helpful messaging for our customers. Whether it's a pricing change, a new feature launch, or an unexpected service issue, you'll make sure customers across the U.S. and Canada get the right information, when and how they need it. You'll also create blog posts, social content, and marketing materials that help grow the brand and keep our audience engaged. You're someone who loves digging into complex topics, asking the right questions, and turning the answers into clear, helpful content. When something's unclear or missing, you don't wait to be asked; you take the lead, whether that's writing a better explainer, reaching out to a subject matter expert to help you fill in the gaps, or creating a process that saves everyone time. It's a mix of clarity, creativity, and customer impact, and you're all about it. Key responsibilities Customer messaging + Write clear, timely messaging for pricing changes, service updates, product rollouts, and platform enhancements + Own customer-facing updates across the U.S. and Canadian markets, ensuring accuracy, consistency, and alignment with internal teams + Lead content development for urgent or time-sensitive issues like outages, disruptions, or unexpected service changes + Collaborate with Product, Legal, and CX to ensure messaging is compliant, approved, and customer-friendly + Translate technical input into easy-to-understand language that builds trust and reduces confusion + Develop supporting materials such as FAQs, in-platform alerts, email notifications, and more + Proactively identify and address messaging gaps or customer confusion, offering solutions like new explainers or process guides + Create sales enablement resources (e.g., talking points, scripts, and FAQs) to help CX and sales teams deliver consistent, confident messaging to customers Content writing + Write engaging, on-brand content that supports lead generation, brand awareness, and customer education + Create blog posts, email content, and social media copy that aligns with campaign goals and product priorities + Collaborate with marketing and product teams to translate complex topics into content that resonates with target audiences + Partner with social team to support content planning, publishing, and performance tracking + Maintain a consistent voice and tone across all channels, adapting as needed for audience, region, and platform + Develop marketing materials for trade shows and events, including booth signage, one-pagers, and post-show follow-up content + Jump in to support content needs across the org, whether it's a quick FAQ, a last-minute slide, or help wording a tricky message What you'll bring + Bachelor's degree in Marketing, Business, or related field + 3-5 years of experience in content writing, technical writing, customer marketing, or customer-facing messaging roles + Strong writing and editing skills with an ability to turn complex information into clear, engaging content + A collaborative mindset and strong interpersonal skills; you work well with teammates and across departments to keep projects moving forward + Experience creating content across multiple formats : emails, blogs, social posts, FAQs, etc. + Familiarity with B2B or service-based industries; experience in regulated environments (e.g., fintech, healthcare) is a plus + A proactive, systems-oriented mindset; you notice when something's unclear and step in to fix it + A strong sense of empathy and understanding of the customer journey + Solid understanding of content's role in driving awareness, retention, and brand trust + Excellent organization and project management skills; able to juggle multiple priorities and meet deadlines without dropping the ball What's Next? Thank you for considering applying for a job at Brink's. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature. Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink's. For more information about future career opportunities, join our talent network, like our Facebook page or Follow us on X. Brink's is an equal opportunity / affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or history or any other characteristic protected by law. Brink's is also committed to providing a drug-free workplace. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class. Build a Career with Purpose at Brink's For over 165 years, Brink's has been a trusted global leader in secure logistics and cash and valuables management solutions. Today, we continue to evolve-powered by technology, driven by purpose, and united by values. With a legacy built on trust and a future driven by innovation, Brink's partners for customer success, empowering businesses across the globe to operate with confidence and peace of mind. At Brink's, we operate in more than 100 countries, across cultures and languages, yet we're one team-committed to protecting what matters most. Our people are at the heart of everything we do. We foster a culture of collaboration, innovation, and continuous learning, where every team member is empowered to grow, take ownership, and make an impact. No matter which business area or country you are located, Brink's offers a place to build a meaningful career. Here, you'll find opportunities to develop your skills, contribute to global solutions, and be part of something bigger. We believe in doing what's right, working together, and striving for excellence. If you're looking for a career that combines purpose with performance, Brink's is the place for you. Brink's is proud to be an equal opportunity employer. If you need reasonable accommodations / adjustments during the hiring process, please let your recruiter know we're here to support you every step of the way. See the "Terms and Conditions for Brink's" at : Terms of Use - Brink's US (https : / / us.brinks.com / terms-of-use) See the "Brink's California Consumer Privacy Notice" at : Brink's California Consumer Privacy Act Notice - Brink's US (https : / / us.brinks.com / brinks-california-consumer-privacy-act-notice)