Vice President, Marketing

Vice President, Marketing

Job Locations

US-KY-LOUISVILLE

ID

2025-174739

Line of Business

PharMerica

Position Type

Full-Time

Our Company

PharMerica

Overview

Reporting to the PharMerica President, the Vice President, Marketing will be an integral member of the leadership team with responsibility for our brand messaging, marketing communication, print and digital presence, relationship development, and product sales strategies that drive exceptional business growth.

This role demands a dynamic and visionary leader with a proven history of creating transformative marketing strategies, achieving measurable outcomes, and fostering cross-functional alignment across diverse teams. The ideal candidate brings deep expertise in marketing both services and products while excelling in the management of digital and event-driven marketing initiatives.

Applicants should reside in, or a commutable distance, to our Headquarters in Louisville, KY

The position requires approximately 25% travel

We offer : Competitive pay

Shift differential

Health, dental, vision and life insurance benefits

Company paid STD and LTD

Tuition Assistance

Employee Discount Program

401k

Paid-time off

This position will be posted for a minimumof 8 days

Responsibilities

Defines and champions an innovative marketing vision and roadmap to position PharMerica as a leader in the industry informed by market insights, customer feedback, and business priorities

• Develops and maintains a deep understanding of our market(s), customer behaviors, market segments, competitive landscape, and competitive positioning; Monitor and evaluate brand performance, making adjustments as needed to enhance brand equity
• Stays ahead of industry trends, competitive activities, and emerging market opportunities to refine and future-proof PharMerica's marketing strategy; Conduct market research and analysis to identify trends and opportunities for growth
• Partners closely with the business unit and other senior leaders to ensure alignment between marketing efforts and overall business objectives
• Defines clear metrics and key performance indicators (KPIs) to evaluate marketing performance and support data-driven decision-making
• Collaborates with internal and external stakeholders to secure PharMerica's participation in high-profile sponsorships, speaking engagements, panels, and industry discussions
• Leverages event analytics to measure success, gather feedback, and continuously optimize event strategies for maximum impact
• Develops lasting relationships with strategic customers, trade groups, professional industry / medical organizations and supplier partners

Qualifications

About our Line of Business

PharMerica, an affiliate of BrightSpring Health Services, is a full-service pharmacy solution providing value beyond medication. PharMerica is the long-term care pharmacy services provider of choice for senior living communities, skilled nursing facilities, public health organizations, and post-acute care organizations. PharMerica is one of the nation's largest pharmacy companies, offering unmatched company culture, employee development, and advancement opportunities. For more information, please visit www.pharmerica.com. Follow us on Facebook, LinkedIn, and X.