Adobe is hiring : Staff Content Strategist, GenStudio in San Francisco

Overview

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The opportunity

The Adobe Design Content Strategy (ADCS) team is looking for a Staff UX Content Strategist to join the GenStudio team. GenStudio helps enterprise marketers create, adapt, and activate on-brand content at scale using generative AI.

As the lead content strategist for GenStudio, you’ll set the voice, tone, and conversation patterns that bring clarity and trust to AI-driven workflows. You’ll work side by side with product, engineering, AI / ML, and design partners to shape how complex use cases unfold—designing the frameworks, flows, and reusable patterns that make AI-generated marketing content cohesive, inclusive, and enterprise-ready.

At the same time, this role is deeply hands-on. You’ll craft interaction patterns, guidance for when things don’t go as expected, and governance models that help marketers collaborate effectively with generative AI. By grounding ambitious ideas in scalable systems, you’ll ensure experiences feel human, useful, and confidence-inspiring—while helping Adobe expand beyond its traditional creative tools into new territory for enterprise marketing.

Important note : This is not a content marketing or advertising copywriting role.

What you'll do

• Define and drive the UX content strategy vision for GenStudio, moving from ambiguity to clarity to detailed flows, components, and frameworks.
• Collaborate with Design, product, marketing, and engineering partners to connect technical opportunities with user needs and deliver innovative experiences.
• Shape voice, tone, and conversation patterns, building scalable systems (frameworks, reusable components, prompt libraries) that keep AI-generated content clear, consistent, and on-brand.
• Design guidance and recovery patterns that help users stay on track when AI-driven experiences don’t go as expected.
• Influence and align teams through clear storytelling, prototypes, and content artifacts, presenting effectively to senior stakeholders and executives with strong storytelling and influence skills.
• Contribute to GenStudio’s culture by mentoring peers, helping grow the design team, and bringing structure and clarity to complex challenges.
• Collaborate with engineering and other technical partners, ensuring generated content reflects brand voice, inclusivity, and enterprise marketing needs.

What you need to succeed

Must-haves :

Nice-to-haves :

About Adobe Design

Adobe Design creates tools that amplify the world’s ability to create and communicate. We’re a global team of designers, researchers, prototypers, content strategists, program managers, and more who work across Adobe’s three product lines : Creative Cloud, Document Cloud, and Experience Cloud.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $142,700 $265,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. We are committed to accessibility and provide accommodations on request.

Application details

Location : San Francisco, CA

#J-18808-Ljbffr