Brand Marketing Manager

A company is looking for a Brand Marketing Manager (Remote, US). Key Responsibilities Lead the development and execution of annual marketing plans across the marketing mix Collaborate with internal and external teams to translate long-term strategy into effective marketing plans Manage brand marketing budget and oversee day-to-day management of the assigned brand portfolio Required Qualifications 3 to 5 years of experience in CPG brand management with an understanding of US retail customers Bachelor's degree in business administration, marketing, or a related field Demonstrated success in consumer-centric organizations Intimate knowledge of trends in brand building and consumer engagement channels Strong understanding of IRI / Nielsen or other syndicated data sources