Executive Director Brand & Digital Marketing

Executive Director Brand & Digital Marketing

Position Summary

The Executive Director of Brand & Digital Marketing leads the development and execution of brand communication and strategy including marketing, advertising, CRM, and PR for both traditional and digital channels. This role is responsible for providing direction for agencies / business partners and collaborating with the internal marketing team on creative, marketing and communications programs that build brand equity and drives sales.

Job Duties and Responsibilities

• Partner with CMO to define comprehensive brand strategy through all brand touchpoints.
• Provide creative direction and guide agencies to deliver communication initiatives and assets. Manage agency / business partner relationships.
• Develop and refine look, feel, voice, and personality of Donatos brand, and ensure Donatos brand standards are followed and have consistency.
• Work closely with IT and business partner(s) to define requirements and prioritize development of new features / functionality to optimize the user experience for both internal and external audiences, including web and app functionality, CMS tools, reporting tools, and more.
• Review and report on consumer insights and current trends making fact-based recommendations to drive the direction of the marketing calendar and menu.
• Strategically own dates and initiatives on Marketing calendar, and ensure timely execution of system communication and assets, including menus and local / home office needs.
• Provide guidance on prioritization and work of Brand Marketing Specialist, Digital Marketing Director, Email Marketing Manager, and Production Artist. Manage, grow and develop these direct reports.
• Partner with CMO on budget for National Ad Fund, monitor progress and adjust as needed.
• Partner with Franchise Development Team to develop marketing plan that attracts new Franchise Growth; provide guidance on store design and branding.

Work Arrangement Options

Donatos has identified this position is eligible for the following work arrangement(s) :

Minimum Requirements

Education

Physical Requirements

Previous Experience