Senior Specialist - Marketing Strategy

Job Description

Job Description

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

This position will report to the Manager of Performance Marketing and proactively manage the day to day marketing projects for the Business Units. She / he holds responsibility for implementing successful marketing efforts to increase engagement and drive revenue.

Leads the all-consumer channels of data-driven, crossline of business, performance marketing. The primary mission for this role is to leverage deep data and insights to optimize the shared performance across all marketing, media, and member engagement activities we lead in service to the functional lines of our business. This leader will drive new and improve existing data-driven frameworks for marketing effectiveness and efficiency across media channels and predictive models for customer behaviors. This leader must be a champion for a customer-obsessed approach. Efforts will span from upper-funnel, customer acquisition campaigns thru to lower-funnel customer engagement, loyalty, retention, and satisfaction efforts.

This leader also must act as a coach and mentor to the performance marketing organization in transforming it into an action-oriented, customer insights-driven operation; leveraging performance tracking, industry insights and research to provide key strategic marketing insights and data-driven, actionable recommendations that improve conversion, cross-selling, or retention. This leader is the driving force to bring data, analytics, financial, and marketing concepts together.

COMPANY BENEFITS :

• Excellent Company Culture
• Comprehensive Benefits : Medical, Dental, Vision & Prescription
• EAP - Employee Assistance Program
• 401K with Company Match
• Plenty of PTO
• Heavily Discounted Hospitality Stays & the Company Perks Website
• Tuition Assistance

ESSENTIAL DUTIES AND TASKS :

EDUCATION and / or EXPERIENCE :