Sr. Manager, DTC Retention & Engagement

Sr. Manager Of Dtc Retention & Engagement

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBC News Group is looking for a Sr. Manager of DTC Retention & Engagement to help build and grow our NBC News DTC business from the ground up. This role will play a key part in developing and executing our DTC strategy. Reporting to the Director of DTC Growth, this role will work cross-functionally with marketing, product, editorial, and data teams to drive subscriber growth and retention and achieve key performance goals. Key responsibilities include :

• Partner with product and data teams to identify behaviors that drive early engagement and retention.
• Design and manage the subscriber onboarding journey across platforms (email, app, web).
• Identify opportunities to increase engagement through recommendations, alerts, and editorial curation.
• Build and manage engagement campaigns across email, push alerts, and SMS to drive regular product usage.
• Analyze data to identify drop-off points and re-engage users. Implement churn prediction models and proactive retention campaigns to reduce churn.
• Partner with acquisition manager to ensure cohesive messaging and channel optimization.
• Design and execute win back programs using targeted offers, new content experiences, and refreshed value propositions.
• Create and deliver reports to key stakeholders and executive leadership.

Basic Requirements :

Additional Requirements :

Salary range : $110,000- $130,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, gender, national origin or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.