SR PROMOTION ANALYST-Merchandising Job at Sally Beauty Holdings, Inc. in Denton

Overview

Essential Function The Sr. Promo Analyst is responsible to provide strategic promotional recommendations through analysis and execution of Strategic Promotional Effectiveness across SBH. Exceptionally strong communication and analytical skills are required, along with a focus on detailed execution of processes. This position will work across Merchandising, Marketing, Stores and the Information Systems teams. This position reports into the corporate office in North Texas on Tuesdays and Weds of each week, so this is not a remote role.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth.You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Primary Duties

30% Promotional Effectiveness Analysis :

• Work with Merchants and IT to create and maintain a repository of historical promotions financial performance, trends associated tactics.
• Develop and manage processes to identify and measure actual promo volume, discount depth, promo types, support vehicles, basket, # trips vendor funding.
• Construct a baseline calculation process and update as promo periods are cycled through.
• Capture marketing / shopping guide features, ads and placements for promo periods.
• Help manage promo planning deliverables across teams and accuracy of information submitted.
• Lead category and vendor performance reviews to make recommendations on which types of promotions and tactics to be tested and built into plans.
• Create promotional scenario modeling to forecasting to estimate the performance ROI of promotions being planned.
• Evaluate effectiveness of promo strategy rules, identify opportunities and make recommendations for future promo planning.

20% Post Promotional Verification :

Knowledge, Skills and Abilities

Minimum of Formal education :

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Other

Nature and Extent of Direct or Indirect Controls Exercised by the Supervisor

The amount of discretion or freedom this position has

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