Product Manager (Chicago)VDart Digital • Chicago, IL, United States
Product Manager (Chicago)
VDart Digital • Chicago, IL, United States
5 hours ago
Job type
- Full-time
Job descriptionIdentify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency). Work with brands and Translate business goals into CDP capabilities (audience building, segmentation, targeting, personalization, real-time activation). Leverage CDP for segmentation, audience activation, and campaigns. Build customer segments, predictive scoring, churn models, A / B testing. Designs Omni channel experiences leveraging CDP data. Partner with data team to define KPIs for CDP initiatives (incremental revenue, engagement lift, conversion rates). Strategic Planning : Vision and governance framework establishment Use Case Prioritization : Agreeing on high-impact, feasible business cases Execution & Deployment : Cross-team execution with ongoing coordination (joint with Product owner) Optimization & Scale : Performance monitoring and process improvement (joint with Product owner ) Continuous Evolution : Roadmap updates and new opportunity identification
Product Manager
Chicago, IL or Roswell, GA
Full time
Roles and responsibility :
- Should own the strategy, roadmap, and activation of business use cases, Drive adoption, driving measurable value from our investment in the CDP.
- Strong business acumen with ability to connect customer insights to business outcomes.
Should have :
Key requirements
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Product Manager • Chicago, IL, United States
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