Product Manager (Chicago)VDart Digital • Chicago, IL, United States

Product Manager (Chicago)

VDart Digital • Chicago, IL, United States

11 hours ago

Job type

Full-time

Job description

Product Manager

Chicago, IL or Roswell, GA

Full time

Roles and responsibility :

Should own the strategy, roadmap, and activation of business use cases, Drive adoption, driving measurable value from our investment in the CDP.
Strong business acumen with ability to connect customer insights to business outcomes.

Should have :

Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency).

Work with brands and Translate business goals into CDP capabilities (audience building, segmentation, targeting, personalization, real-time activation).

Leverage CDP for segmentation, audience activation, and campaigns.

Build customer segments, predictive scoring, churn models, A / B testing.

Designs Omni channel experiences leveraging CDP data.

Partner with data team to define KPIs for CDP initiatives (incremental revenue, engagement lift, conversion rates).

Key requirements

Strategic Planning : Vision and governance framework establishment

Use Case Prioritization : Agreeing on high-impact, feasible business cases

Execution & Deployment : Cross-team execution with ongoing coordination (joint with Product owner)

Optimization & Scale : Performance monitoring and process improvement (joint with Product owner )

Continuous Evolution : Roadmap updates and new opportunity identification

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Product Manager • Chicago, IL, United States

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