Digital Marketing Manager
DirectedLINKLos Angeles, CA, US30+ days ago
Salary
$110,000.00 yearly
Job type
- Permanent
Job descriptionPlan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space. Managing valued based and ROAS bidding, account architecture, and day-to-day monitoring of campaign performance. Track online conversion Manage PPC lead gen Conduct keyword research for optimization and add new or eliminate underperforming keywords. Collect creative assets, set up tracking, and launch landing pages. Extract campaign data and generate reports that summarize campaign performance. Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing. Minimum 5+ years of experience in Google Ads management, with a proven track record of driving results. Experience in implementing ROAS optimization strategies and utilizing Salesforce integration. Proficiency in offline conversions tracking and value-based bidding techniques. Strong understanding of Google Ads platform and its various features. Ability to develop and execute effective advertising strategies aligned with business objectives. Proficient in analyzing campaign performance data and generating actionable insights. Good communication and collaboration skills, with the ability to work effectively in a fast-paced and collaborative team environment. Competitive pay 15 days PTO 401K Medical, dental, vision, and life insurance Parking
Job Description
Job Description
Job Title : Pay-Per-Click Manager
Pay : $90,000 – $110,000
Location : Los Angeles, CA – near Downtown
Work Model : Onsite
Job Type : Permanent
- Must be authorized to work in the U.S. We are unable to sponsor for this position
Company Overview
Nationally recognized Personal Injury, Employment, Aviation, Maritime Law, and Class Action law firm.
Description :
Our client is seeking a PPC Manager who excels in managing paid search campaigns with a 7-15 million budget.
This role will perform the following responsibilities :
Requirements :
Benefits :